ROLES AND RESPONSIBILITIES 

• Develop short and long-term event strategies and annual event calendars aligned with Aldar Development's business objectives, project launches, and customer engagement plans.  

• Lead the planning, development, and execution of corporate events, project launches, broker events, customer activations, community events, exhibitions, and promotional campaigns.  

• Translate business objectives into innovative event concepts that enhance customer experience, increase brand awareness, and support sales performance.  

• Manage the complete event lifecycle including concept development, planning, budgeting, procurement, production, execution, post-event evaluation, and continuous improvement.  

• Ensure all events are delivered on time, within budget, and in compliance with Aldar's governance, HSE requirements, brand standards, and quality expectations.  

• Develop, monitor, and control annual event budgets and individual project budgets, ensuring efficient utilization of resources and maximum return on investment.  

• Lead the appointment, management, and performance evaluation of event agencies, production companies, consultants, and suppliers to ensure successful project delivery.  

• Collaborate closely with Marketing, Sales, Development, Communications, Digital, CRM, Retail, Hospitality, Procurement, Legal, Finance, and other internal stakeholders to ensure integrated project delivery.  

• Establish project governance frameworks, implementation plans, risk registers, and contingency plans to ensure operational excellence across all events.  

• Identify opportunities to introduce innovative event technologies, customer engagement initiatives, and experiential marketing solutions that enhance Aldar's market positioning.  

• Develop performance measurement frameworks including event KPIs, customer satisfaction, ROI analysis, attendance, engagement, lead generation, and business impact reporting.  

• Prepare executive reports and presentations highlighting event performance, commercial outcomes, budget utilization, and recommendations for future initiatives.  

• Build and maintain effective relationships with government entities, strategic partners, sponsors, stakeholders, consultants, and suppliers.  

• Lead, coach, and develop the Events team to promote a high-performance culture, collaboration, innovation, and continuous improvement.  

• Provide strategic guidance and support to senior management on event planning, customer engagement initiatives, and business opportunities.  

• Extend support to other business units and undertake additional responsibilities as assigned by management.