Your Mission

As our AI Native Marketing Content Specialist, you are a natural storyteller first.  You don’t just write copy or edit video; you build worlds, craft hooks, and understand the cultural shorthand of the modern web. You believe that great marketing shouldn't interrupt what people are already interested in—it must be what they are interested in.
While your primary superpower is your creative intuition and editorial taste, you view AI not as a cheat code, but as a hyper-collaborative sparring partner. You know how to direct AI tools to handle the heavy lifting, giving you more leverage to focus on high-fidelity execution, deep research, and bold creative concepts.

Your Responsibilities 

• Creative Ideation:  First and foremost you will create disruptive, crisp relevant content that breaks through the sameness of  mundane B2B comms.
• Audience Decoding: Rapidly immerse yourself in our industry to understand the personalities, motivations and fears, shaping a tone and direction that genuinely changes behaviour.
• Narrative Strategy: Build and execute a content strategy inspired by the philosophy that counter-intuative can actually be persuasive.
• Thought Leadership: Establish enmacc’s voice as a vital, trusted resource within the industry, moving beyond product features to focus on the world of the customer.AI-Powered Content Creation: Leverage AI to supercharge every stage of content creation, using  AI agents to turn sharp insights into high-impact assets.
• Cross-Media Production: Guide generative tools to produce uncopyable, distinctive messaging with high velocity across social media, blogs, whitepapers, and video.

Your Profile

• Creative Ideation: You have an innate talent for conceptualizing bold content that defines trends rather than following them.  While you may not be a designer, you understand what good design is and how to brief it.
• Storytelling Excellence: You are a storyteller who understands that great marketing is about the customer's world, not the product.
• AI Mastery: You are fluent and curious in leveraging generative AI tools (LLMs, image generators, etc.) as a co-pilot for high-velocity, high-quality production. 
• Empathetic Approach: You possess high empathy and the ability to rapidly decode customer behaviors and motivations and translate this into relevant narratives.
• Entrepreneurial Mindset: You thrive in environments where experimentation is an expectation or ownership is valued.
• Background: 3+ years of experience in content marketing, creative direction, or a related field, preferably within a creative agency, fashion or entertainment environment.
• Communication: Fluent in English with exceptional writing skills; German is a plus.