• Develop and maintain strong relationships with key clients, acting as their senior strategic advisor and primary point of contact, with a deep understanding of clients’ business models, commercial objectives, industry dynamics, competitive landscape, and target audiences. 
• Lead the development of comprehensive, insight-driven social media strategies that align with clients’ business and marketing objectives, ensuring integration across paid, owned, and earned channels. 
• Oversee the strategic planning and optimisation of social media campaigns, ensuring clear KPIs, measurement frameworks, and continuous performance improvement. 
• Provide data-backed recommendations through analysis of performance metrics, market research, audience insights, and industry benchmarks to refine strategies and drive growth. 
• Lead and mentor account teams with a strong emphasis on strategic thinking, business acumen, and performance accountability, ensuring high-quality strategic output across all accounts. 
• Foster a collaborative and strategy-first team culture, promoting innovation, professional development, and knowledge sharing across departments. 
• Conduct performance evaluations and provide structured feedback to team members, focusing on strategic contribution and client impact. 
• Identify new business opportunities by analysing market trends, client needs, and competitive gaps, actively contributing to the agency’s growth strategy. 
• Participate in new business pitches, strategic presentations, and proposal development, crafting compelling strategic narratives and growth plans. 
• Track account profitability and revenue growth, identifying opportunities for strategic upselling, cross-selling, and long-term account expansion. 
• Stay abreast of social media trends, platform developments, emerging technologies, and industry best practices, translating them into actionable strategic opportunities for clients. 

Requirements

• A BSc/BA in advertising, design, or a related subject will be regarded an asset; an MSc/MA will be considered an asset. 
• Minimum 10 years experience of related experience 
• Proven experience in leading strategic planning for high-profile or multi-channel accounts. 
• In-depth knowledge of social media platforms, best practices, and emerging trends. 
• Strong analytical capabilities and experience using data to inform strategic decision-making. 
• Ability to work in a fast-paced, deadline-driven environment. 
• Own and drive account profitability, with full accountability for revenue growth, margin performance, cost control, and overall financial health of assigned accounts; proactively identify opportunities to improve efficiency, optimize scope, and maximize long-term value for both the client and the business. 
• Strong problem-solving and decision-making abilities. 
• Strategic Thinking 
• Excellent organizational and time management skills. 
• Relationship Management 
• Integrity 
• Strong leadership, team management, and project management skills.