About the role
Paytm · Onsite
About the Role
We are looking for a powerhouse Head of Go-To-Market (GTM) / Growth to own the entire
commercial launch and expansion strategy for our product. This isn't a traditional, siloed
marketing or sales role—this is a unified, high-impact position designed for a strategic leader
who views marketing, launch mechanics, demand generation, and sales enablement as a
single, continuous motion.
As a product goes live, you will literally be the person who takes the product to market. If you
possess a rare blend of sharp marketing instincts and a commercial sales mindset, this role is
built for you.
Key Responsibilities
Your mission is simple yet challenging: bridge the gap between product readiness and market
dominance.
The Launch Mastermind: Own the end-to-end launch strategy for our product. You will
define the positioning, messaging, and rollout phases to ensure maximum impact on day
one.
Unified GTM Execution: Treat marketing, demand gen, and sales enablement not as
separate departments, but as a single, cohesive engine.
Demand Generation: Design, execute, and scale data-driven inbound and outbound
campaigns that build a robust, high-converting pipeline.
Sales Enablement: Arm the sales team with the exact tools, collateral, competitive
intelligence, and playbook they need to close deals faster.
Cross-Functional Leadership: Work hand-in-hand with Product, Engineering, and
Executive leadership to align market feedback with product roadmaps.
What We Are Looking For
The Sales & Marketing Contour: You don't just sit in a marketing silo or a sales bullpen.
You deeply understand the psychology of the buyer (Marketing) and the mechanics of
closing a deal (Sales).
Launch Experience: You have a proven track record of successfully launching new
products or entering new markets from scratch, preferably in a fast-paced environment.
Data-Driven Builder: You are comfortable working with analytics, attribution models, and
CRM data to optimize the funnel continually.
Strategic & Hands-on: At the GM level, you can chart the 12-month strategy but aren't
afraid to roll up your sleeves to write a launch brief or review a sales deck.
Qualifications & Requirements
Experience: 10+ years of experience in Growth, Marketing, or Business Development, with
at least 3–5 years leading integrated GTM strategies.
Industry Fit: Experience in B2B SaaS, tech, or high-growth product companies is highly
preferred.
Location: Must be based in or willing to relocate to the Delhi/Noida region for this on-site
position.
Education: Bachelor’s or Masters degree in Business, Marketing, or a related field (MBA
from a tier-1 institute is a plus, but proven execution matters more).
Why Join Us?
You will have total ownership of a live product's market trajectory. This is a high-visibility, high-
impact role at the senior level where your success directly dictates the company's growth curve.
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