About the role
ABOUT THE ROLE
We're looking for a strategic, commercially-minded, and highly collaborative leader to join our marketing organization as Head of Demand Generation & ABM. This role will lead our demand generation engine and account-based marketing strategy—spanning pipeline creation, nurture programs, campaign execution, account prioritization, client expansion, and marketing operations—in service of a land-and-expand go-to-market motion.
This leader will work at the intersection of strategy and execution, shaping how we identify, engage, and grow our most important accounts across both prospect and customer lifecycles. Working closely with Sales, Strategy, Client Success, Product Marketing, and Commercial Operations, this individual will orchestrate high-impact, insight-driven programs that accelerate pipeline, deepen client relationships, and drive measurable revenue outcomes.
The ideal candidate brings a strong blend of demand generation expertise, ABM sophistication, operational rigor, and modern marketing fluency, including AI, automation, intent data, and performance marketing. They will manage direct reports and a portfolio of agency partners, and can operate effectively at both the strategic and executional level.
ROLES & RESPONSIBILITIES
Demand Generation & Pipeline Strategy
Lead the company's demand generation strategy, spanning top-of-funnel programs, mid-funnel nurtures, and pipeline acceleration initiatives across target accounts and segments.
Develop and own integrated campaign strategy across paid media, email, digital, content syndication, executive engagement, field marketing, and partner channels.
Build and refine lead lifecycle programs to maximize conversion and pipeline contribution across scoring, routing, nurture sequences, and follow-up workflows.
Partner with Sales & Strategy on account prioritization, inbound qualification, and outreach strategies to ensure marketing and sales motions are tightly aligned.
Own the strategy and investment decisions for Simbe's digital marketing programs across paid search, SEO, and AEO, directing an external digital agency to execute against defined goals and performance targets.
Account-Based Strategy & Prioritization
Lead the company's account-based marketing strategy across target enterprise accounts and strategic customers. Develop frameworks for account segmentation, tiering, and prioritization to ensure resources and investments are focused on the highest-impact growth opportunities.
Balance high-touch, personalized programs for top-tier accounts with scalable programmatic approaches across the broader account portfolio.
Partner with commercial leadership to align ABM investments to pipeline, expansion, and revenue goals and orchestrate account influence via Simbe's advisor, technology, channel, and investor partners.
Land-and-Expand & Customer Growth
Drive account-based programs across both new business and existing customer motions, with a strong emphasis on client expansion and long-term account growth.
Partner with Strategy, Client Success, Sales, and Product Marketing to deepen executive relationships, increase engagement across buying groups, support product adoption, and surface expansion opportunities within strategic accounts.
Develop integrated lifecycle programs that support account progression and client engagement across every stage of the customer journey.
Marketing Operations & Performance Measurement
Direct Simbe's Marketing & Sales Operations agency to manage MAP administration, lead lifecycle and scoring, data segmentation, UTM governance, attribution modeling, and SFDC mapping—ensuring campaign performance is measurable, lead flow is reliable, and reporting is accurate.
Establish clear performance metrics and reporting frameworks tied to pipeline influence, account engagement, customer expansion, and revenue outcomes.
Implement a continuous test-and-learn approach across messaging, channels, and tactics to optimize performance and maximize ROI.
Partner with Commercial Operations to improve targeting, attribution, and account engagement visibility over time.
AI, Automation & Modern Marketing Innovation
Leverage AI, automation, intent data, and emerging technologies to improve personalization, identify buying signals, accelerate campaign execution, and scale account engagement programs more effectively.
Continuously evaluate new tools, approaches, and workflows that improve efficiency, account insights, and marketing effectiveness across the funnel.
Champion a modern, data-informed, and experimentation-driven approach to demand generation and ABM.
Cross-Functional GTM Leadership
Act as a strategic thought partner to sales and strategy teams in developing coordinated account strategies for top-priority accounts and segments.
Collaborate cross-functionally with Product Marketing, Commercial Operations, and the broader marketing team to align messaging, targeting, account intelligence, and go-to-market execution.
Manage external agencies, consultants, and specialized marketing partners where appropriate to extend team capacity and capability.
QUALIFICATIONS
7–15 years of experience in demand generation, account-based marketing, enterprise GTM, or B2B marketing leadership roles
Proven success building and scaling demand generation and/or ABM programs that drive measurable pipeline growth, customer expansion, and revenue impact
Strong experience partnering with enterprise Sales and Client Success leaders on strategic account planning and pipeline strategy
Deep understanding of land-and-expand go-to-market motions and complex enterprise buying cycles
Experience developing and managing integrated, multi-channel marketing programs across paid, owned, digital, executive, and field engagement channels
Familiarity with marketing operations fundamentals: MAP management, lead scoring and routing, attribution modeling, UTMs, and SFDC integration
Demonstrated ability to prioritize across a large account portfolio and develop tiered engagement models that balance personalization with scalability
Strong commercial acumen and ability to align marketing investments to business outcomes
Demonstrated success leveraging AI, automation, intent data, and modern GTM technologies to improve targeting, engagement, and operational efficiency
Experience managing external agencies, consultants, and strategic marketing partners
Strong analytical mindset with experience using performance insights to optimize strategy and inform executive decision-making
Familiarity with platforms such as 6sense, HubSpot, Salesforce, Apollo, and other ABM and marketing technologies
Excellent communication, executive presence, and cross-functional leadership skills
Deep knowledge of selling to executive retail buyers preferred
Knowledge of AI, automation, and robotics industries strongly preferred
Knowledge of the retail technology ecosystem and purchase dynamics strongly preferred
