About this Senior CRM Co-ordinator role at Molton Brown
Born on South Molton Street, London in 1971, Molton Brown is an icon of uniquely British style. Today, Molton Brown is one of the leading global brands in Kao´s global cosmetics portfolio. Growing from small-scale artisans into the international fragrance brand it is today, its pioneering presence is felt in our stores and websites, travel retail, luxury department stores and the most esteemed hotels around the world.
Expertly blended in London, Molton Brown’s signature fragrances, bath and shower gels, home and hand care luxuries have claimed iconic status. Kao and Molton Brown have a passion for integrity, for craftsmanship, for artistry and for giving our consumers the ultimate, quality experience.
About our role:
The Senior CRM Co-ordinator will sit within the CRM team and wider marketing department in Molton Brown, working alongside and supporting the CRM Assistant and managed by the CRM Manager. This role will manage the day-to-day execution of the CRM BAU and Lifecycle calendar across UK, US, EU and DE markets, contributing to maximizing conversion of the channel.
This role is pivotal in ensuring both lenses of the CRM communication channels are aligned to optimise the customer journey and ensure both commercial and trade objectives are met. In addition to BAU tasks, this role is responsible for the set up and execution of targeted CRM promotional campaigns and acquisition opportunities, supporting the CRM Assistant who will take on the administrative tasks required to deliver these in a timely manner.
- Deliver targeted and recurring CRM campaigns; including planning, audience set up, co-ordinating relevant coverage across channels, supporting CRM assistant if required with email briefing and delivery, as well as reporting on results with key findings and actions alongside CRM Analyst
- Key operator of the Rewards Club, managing communications and promotions related to the program as well as developing stakeholder understanding and implementing any changes
- Managing and taking responsibility for the Email and SMS plan/mapping of lifecycle journies to maximise revenue opportunities and align with the trade plan, ensuring all communications (both solus and recurring) are considered together.
- Deliver reports based on various time periods to summarise key BAU and lifecycle results, as well as managing the testing tracker
- Own key competitor research insights for all email and rewards club communications and present findings to key stakeholders
What you will need:
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Marketing or business degree preferred or higher-level education
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Ideally at least 2 years’ experience in digital marketing field, specifically CRM preferred
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Experience managing a loyalty platform would be an advantage
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Ability to identify opportunities to develop processes and the success of CRM activities
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Ability to create targeted segments and flows to support the CRM Assistant in delivering campaigns
- An analytical mindset is also required to effectively analyse performance of the channel generally as well as campaign performance
- An entrepreneurial environment where passionate and innovative teams come together.
- Respect, teamwork and collaboration are at the heart of how we work.
- A workplace culture that prioritises employee wellbeing, with opportunities to get involved in initiatives such as Mental Health First Aiders, the Charity Committee, and DE&I communities (region dependant)
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A broad range of benefits, including flexible working, competitive salaries, health and wellbeing offers, pension / retirement options dependant on location, insurance options, and more…
- Learning and development opportunities
