About this Senior Manager, Field Marketing role at SonicWall
SonicWall is a cybersecurity forerunner with more than 30 years of expertise and is recognized as a leading partner-first company, ensuring our partners and their customers are never alone in the fight against cybercrime. With the ability to build, scale and manage security across the cloud, hybrid and traditional environments in real-time, SonicWall provides relentless security against the most evasive cyberattacks across endless exposure points for increasingly remote, mobile and cloud-enabled users. With its own threat research center, SonicWall can quickly and economically provide purpose-built security solutions to enable any organization—enterprise, government agencies and SMBs—around the world. For more information, visit www.sonicwall.com or follow us on Twitter, LinkedIn, Facebook and Instagram.
SonicWall is hiring a Senior Field Marketing Manager, APJ to own the planning, development, and execution of all marketing activities across the region - both direct and indirect through resellers and distributors. The role includes direct people management responsibility for a growing team.
What we are looking for:
- APJ or multi-country regional experience beyond a single-country scope
- Proven people management experience
- Marketing experience in channel-led go-to-market models
- Cybersecurity, IT security, enterprise software, or infrastructure technology experience
You will partner closely with regional sales leadership to build a marketing plan that supports the region's revenue goals, and own both the strategy and hands-on execution across the full marketing mix - digital campaigns, social, webcasts, events, and PR - along with the analysis that proves what's working.
We're a small, tightly-knit team and we're looking for someone energetic and entrepreneurial who thrives working autonomously but genuinely enjoys collaborating - building relationships across countries, continents, and cultures with a strong team spirit.
Responsibilities include:
- To-and-Through Partner/Channel Marketing:
- Serve as the primary marketing point of contact for partners and distributors across APJ
- Deliver marketing enablement and trainings for partners and their sales teams
- Plan, budget, and track execution of MDF-funded activities, with regular ROI reporting
- Drive adoption of joint marketing programs with partners
- Direct Marketing/Demand generation
- Plan and execute demand generation programs across digital, events, and content - with clear pipeline targets
- Develop new customer case studies and video testimonials in partnership with sales
- Act as the regional marketing liaison for the sales team and suppliers
- Lead and develop a team of two field marketers based in India and Japan, setting priorities and coaching for growth
Qualifications
-
- 8+ years of B2B field marketing experience, including substantial experience in channel, partner, and distributor marketing.
- Proven people management experience, including setting priorities, coaching direct reports, and developing team members across locations.
- Demonstrated experience working across APJ or multiple regional markets, not limited to a single-country scope.
- Strong understanding of channel-led go-to-market models, including resellers, distributors, MDF planning, partner enablement, and joint demand generation.
- Experience in cybersecurity, IT security, networking, cloud, or enterprise infrastructure technology strongly preferred.
- Autonomous, structured operator who collaborates effectively with internal stakeholders and external partners to ensure flawless execution
- Excellent organizational and time management skills
- Results-driven, with a track record of hitting pipeline and program KPIs
- Hands-on experience with marketing automation (Hubspot or similar) and Salesforce
- Genuine enthusiasm for working as part of a multinational team
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SonicWall is an equal opportunity employer.
We are committed to creating a diverse environment and are an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
At SonicWall, we pride ourselves on recruiting a diverse mix of talented people and providing active security solutions in 100+ countries.
