About this Director, Strategic Partnerships - Data and Technology role at WPP Media
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Director, Strategic Partnerships
About WPP Media
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, AI, Data, People and partners together to create limitless opportunities for growth. For more information, visit www.wppmedia.com
The UK is the largest market within the WPP Media EMEA region, with over 4,500 people employed within the WPP Media ecosystem. Marquee UK key clients include the likes of Amazon, UK Government, BT, Tesco, Coca Cola, Bayer, Dell, Unilever, M&S, Ford, Nestle, Mazda, Danone and Colgate. We have a bold ambition: to make WPP Media UK the undisputed leader in our industry. We are evolving our business operating model, our ways of working and placing data, technology and AI at the heart of everything we do for our people and our clients.
ONE WPP – Vision '30
Join us in shaping the future of our industry with Vision '30 – our ambitious strategy to lead in the AI era. We are revolutionizing our business to unlock limitless growth opportunities for our clients and ourselves, built on four core priorities:
- Collaboration: Foster unprecedented levels of data collaboration across WPP and partners through WPP Open, turning every channel into a smarter opportunity.
- Data & Technology: Leverage our AI-powered Open Intelligence solution, connecting vast data to uncover unique insights, deliver predictive performance and superior brand experiences through our globally consistent DPAM process.
- Innovation: Drive true innovation by generating intelligence from trillions of privacy-by-default data points, focusing on the 'why' behind customer behaviour to create unparalleled competitive advantages.
- People: Developing future-ready talent involves evolving our focus from traditional media planning to strategic business outcomes, advanced technology and real-time measurable results, as AI increasingly automates media investment by 2030
We empower ambitious experts to deliver extraordinary work by challenging ordinary thinking. If you are passionate about an AI-driven future, thrive in a collaborative and data-centric environment, and are driven to deliver unparalleled growth, we invite you to be part of our transformative journey.
WPP Media is a single client centric company with a portfolio of go to market brands. Wavemaker, EssenceMediacom, Mindshare and T&P are our agency teams, these house multiple local and global clients. In addition, we have a number of client specific brands built to service specific clients. These include OpenDoor (Amazon), MFG (Google), OpenMind (Nestle), OpenConnect (BT/EE) and Media Futures Group (Google). All of these teams are supported by consistent capabilities, enterprise level tools and systems and our market leading OPEN platform.
Role Summary and Impact
The Director is a key role within WPP Media, responsible for leading a defined area of the business and ensuring leadership and operational excellence through effective planning and execution. They translate broader functional priorities into practical action, delivering results through others and driving improvements across processes, client service and commercial performance. This role requires strong leadership, sound judgment and the ability to manage complexity within a clearly defined area of responsibility.
Capability Description
As Director, Strategic Partnerships, you will own the day-to-day relationship, governance and commercial delivery for an assigned set of strategic partners and a defined slice of WPP Media's data & technology partner ecosystem. You'll work closely with the VP, Strategic Partnerships and senior internal stakeholders, but the operational and commercial ownership of your portfolio sits with you.
You will be the person who decides how a partner plan gets delivered for your partners, you track and are responsible for the value being extracted, and who represents partnership priorities into agency and client teams. You'll also manage partner implementation, tracking investment and value, and support making the call on which partnerships matter for WPP’s Open platform.
KEY RESPONSIBILITIES:
Data and Technology Partner Ecosystem Support
- Own management of a defined portfolio within WPP Media's data and technology partner ecosystem.
- Manage implementation of partner plans for your portfolio, holding internal stakeholders accountable to priorities, timelines and deliverables.
- Own tracking and reporting of partner investment and value delivery for your portfolio, with clear visibility for the VP on progress and outcomes.
- Lead data strategy and client teams in identifying and recommending the right data and technology partnerships for their needs.
- Manage procurement and partner administration processes for your portfolio end-to-end.
Skills and Experience
- Experience in strategic partnerships, commercial roles, business development or client-facing roles within the media, advertising or technology sectors
- Strong understanding of the media and digital advertising landscape
- Experience supporting joint plans, partnership activity or cross-functional commercial programmes
- Good relationship management skills with the ability to work effectively across internal and external stakeholders
- Strong organisational skills and attention to detail
- Ability to manage multiple priorities and coordinate activity across teams
- Commercial awareness and an understanding of how partnerships create value for clients and the business
- Strong communication and presentation skills
- Ability to influence and collaborate without direct authority
- Experience working with data, technology or platform partners would be beneficial
- Ability to lead or manage a team and support day-to-day delivery
- Comfortable operating within defined frameworks while identifying opportunities to improve processes and outcomes
Measures of Success
Within 6 Months: Gain a comprehensive understanding of WPP Media and our broader business strategy, plus you will have started to think about incorporating Vision '30 into your operational roadmap and key initiatives. Understand our business challenges and be able to articulate those beyond your immediate remit (macro level, country level, departmental level). Your team will acknowledge clear direction and support plus initial stakeholder feedback should reflect proactive engagement. A key measurable is that you should have also initiated discussions and actions to begin improving processes within your business area leveraging data/AI thinking, where relevant.
Within 12 Months: Demonstrate consistent delivery across strategic partnership activity, showing the impact of your leadership on operational performance and stakeholder engagement. You’ll receive positive feedback from internal and external stakeholders on the quality of coordination, delivery and commercial support, alongside positive 360-degree feedback on your leadership and contribution to WPP Media and Vision '30. You will have improved team ways of working, supported stronger partnership outcomes and contributed to client growth, partner activation or new business activity aligned to Vision '30 capabilities. Maintain strong stakeholder confidence and demonstrate effective team development.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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