About the role
BDG is seeking a Video Creative to join our branded content team on a part time basis (~20 hrs/ week), helping shape and execute best-in-class social-first video campaigns across the BDG portfolio, including Bustle, NYLON, Scary Mommy, The Zoe Report, Elite Daily, and more.
This role sits at the intersection of creative strategy, social storytelling, and production. The ideal candidate is equal parts big-idea thinker and hands-on maker — someone who can concept and pitch culturally-relevant campaigns to brands, then help bring those ideas to life through production and post.
The Video Creative will play a key role across both pre-sale and post-sale creative, partnering closely with sales, marketing, production, and design teams to develop branded content that feels platform-native, visually compelling, and culturally in tune.
Responsibilities
-
Develop social-first branded video concepts and campaign ideas in response to RFPs and proactive opportunities
-
Participate in brainstorms and shape creative strategy across video, social, talent, and platform ecosystems
-
Create pitch materials including write-ups, scripts, treatments, storyboards, and visual references
-
Present and pitch creative concepts to internal teams, agencies, and clients
-
Translate client goals into culturally-relevant content ideas that feel native to platforms like TikTok, Instagram, YouTube Shorts, and emerging channels
-
Oversee creative execution post-sale to ensure the original vision carries through production and post
-
Collaborate closely with producers, editors, designers, and external production partners throughout execution
-
Provide creative direction on shoots, edits, graphics, pacing, talent performance, and storytelling
-
Stay tapped into platform trends, creator culture, internet behavior, and evolving social formats
-
Adapt creative approaches across BDG’s distinct brands and audiences
Qualifications
-
5+ years of experience in branded content, creative strategy, video production, or a related role at a publisher, agency, production company, or media brand
-
Strong understanding of social-first storytelling and platform-native video formats
-
Experience developing and pitching branded campaigns directly to clients and agencies
-
Strong production background with experience overseeing shoots and post-production workflows
-
Skilled at writing scripts, treatments, decks, and creative presentations
-
Excellent visual taste and a strong understanding of pacing, editing, internet culture, and social trends
-
Comfortable balancing high-level creative thinking with hands-on execution
-
Strong communication and presentation skills
-
Experience across lifestyle, fashion, beauty, culture, entertainment, parenting, tech, travel, or food content is a plus
-
Experience working with talent and influencers
-
Directing experience preferred
