About the role
W Magazine is seeking a part-time Social Media Manager to launch, grow, and oversee the presence of a special project for the brand across select social platforms, including Instagram and TikTok. The ideal candidate is deeply engaged in culture and entertainment, and has excellent writing and editing skills, a firm grasp of internet trends, a deep understanding of performance metrics, and a passion for social-first storytelling.
This position is based in New York City. Please submit your resume with a cover letter and link to a portfolio or samples of work.
This position is part time - up to 28 hours per week.
Responsibilities
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Create, manage, execute, and schedule social media posting across the project’s platforms
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Pitch and create social-first content that ties to the project's print components
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Provide metrics, trending reports, and packaging direction to project Editor
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Write clean, engaging social copy, source images, and edit short-form videos for the project’s social channels
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Collaborate closely with W’s art, photo, and video teams on social posts and stories
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Create and edit Instagram Reels and TikTok videos
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Attend and/or cover live events including red carpets, awards shows, premieres, store openings, and brand launches
Requirements
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5+ years of relevant editorial or social experience, ideally at a lifestyle publication or brand
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Extensive knowledge of and experience with established and emerging social platforms
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Meticulous attention to detail, especially regarding social tags, image crops, and fact-checking social copy
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Proven experience in hitting key social metrics and a demonstrated ability to interpret data for audience engagement and growth
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A willingness to attend and/or cover live events on behalf of the project (including nights, early mornings, and weekends as needed)
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A strong knowledge of social analytics tools, including Google Analytics and Dash Hudson
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A sharp sense for fashion and entertainment news, strong visual instincts, and a firm grasp of the competitive media landscape
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Excellent editorial judgment, copywriting skills, and the ability to meet deadlines 100% of the time
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A proactive, confident, collaborative, and communicative team player with lots of creative energy and a desire to thrive in a fast-paced media environment
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A Bachelor’s degree
