Overview
Our client is an Adtech company founded in the States in 2015, they develop next-generation audience targeting products in a fast-changing AdTech landscape. This role will help shape our product strategy and partnerships to deliver durable value for clients and the platform.
What You Will Do
Own and drive the product strategy for (1) new feature development for business-as-usual (BAU) products and (2) net-new product initiatives
Lead end-to-end project management and product development, including KPI monitoring, identifying optimization opportunities, and iterating to maximize business value and platform adoption
Partner with Business, Marketing & Tech to translate business goals, capabilities, market trends, and platform/client needs into clear product strategies
Define a clear product vision, strategy, and roadmap, and prioritize what to build now, later, or never
Conduct end-user research to shape user stories and determine the Minimum Viable Product (MVP)
Act as the subject-matter point of contact for stakeholders on new products and features
Build feedback loops to drive continuous improvement
Stay on top of global AdTech trends and developments, and assess potential impacts and opportunities
What You Will Need
5+ years’ PM experience (AdTech/MarTech or similar data-driven ad platforms preferred).
Experience owning both product improvements and greenfield product launches end-to-end.
Strong cross-functional collaboration with Business, Marketing, and Engineering.
Metrics-driven; skilled at building feedback loops for continuous improvement.
Familiarity with the AdTech ecosystem (DSP/SSP/DMP, data providers, targeting, programmatic) is a plus.
Able to track market trends and translate them into product impact and opportunities.
Strong stakeholder management; acts as SME and primary product contact.
Fluent English required.
