The Product Marketing – MBA Intern will collaborate with the Product Marketing team to define product market positioning and messaging. You will perform competitive analysis, assist with go-to-market launch strategies, and track performance. This role is crucial for developing and executing marketing initiatives for Workiva's products.

What You'll Do

• Compile analyses and build financial models on customer trends and historical data to support product decision-making

• Lead and execute ad-hoc analyses to support data-driven initiatives and strategic projects

• Conduct performance analysis of existing products, including pricing, adoption, and usage trends

• Contribute to quarterly planning by helping define forward-looking product strategies

• Quantify and size markets, identifying competitors, key players, and market trends

• Design creative analytics and visualizations to provide deeper performance insights for senior management

• Perform go-to-market performance reviews, including win/loss analysis, to identify opportunities for improvement

• Develop templates, tools, and communications to drive consistency in GTM processes, deliverables, and stakeholder alignment

• Identify gaps in GTM deliverables or needs and propose practical solutions

• Support the creation and refinement of marketing collateral through research and content curation

• Build strong working relationships with sales, pre-sales, product management, enablement, services, customer success, and cross-marketing teams

What You'll Need 

Minimum Qualifications

• Undergraduate degree in Business or a related field of study

• Currently enrolled in a full-time or part-time MBA program or similar graduate or advanced degree program

• Minimum of 2 years work experience in strategic marketing

Preferred Qualifications

• Possess proven leadership skills and the ability to influence and inspire your teams

• Exhibit a self-starter mindset to execute in a fast-paced environment with minimal direction

• Demonstrate a strong ability to develop and communicate product vision to your team, peers, and stakeholders

• Possess excellent verbal, written, and interpersonal communication skills

• Be proficient in Microsoft Office suite (e.g., Excel, Word, PowerPoint) or similar applications

• Possess working knowledge in marketing automation or project management type systems (e.g., Marketo, Highspot, JIRA, Monday.com, HubSpot, GitHub)

• Be self-motivated with strong propensity for action, results, and continuous improvement

• Demonstrate exceptional organizational skills with the ability to multi-task and manage multiple processes, programs, and procedures simultaneously under pressure

• Experience in SaaS or a similar industry

• Examples of owning and delivering a major project or program

Travel Requirements & Working Conditions

• Minimal travel 

• Reliable internet access for any period of time working remotely, not in a Workiva office

Location: This internship is primarily a remote opportunity. However, if you are located near one of our office hubs, you are welcome to work in a hybrid capacity and utilize our office spaces. Check out our article on Workplace Flexibility to learn more.

How You’ll Be Rewarded

✅ 401(k) participation and match

✅ Paid sick leave

✅ A unique opportunity to further your learning experience through additional internship seasons

Why Join Workiva

Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.

At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.