The Senior Campaign Manager is a key execution and strategy partner within Workiva's Demand Generation team. This role owns end-to-end integrated campaign programs that span ABX, paid media, webinars, partner activation, and lifecycle — built to drive qualified pipeline, accelerate multi-solution expansion, and support net new logo growth.

In this role you will be expected to think strategically and execute tactically: setting campaign strategy, making channel mix decisions, executing plans, and owning a pipeline target. You will partner closely with Field Marketing, Marketing Operations, Content, Creative, Sales, and Partner Marketing to orchestrate integrated GTM motions that convert.

What You’ll Do

Campaign Strategy & Execution

• Develop and own integrated, multi-touch campaign plans aligned to Workiva's GTM priorities across multi-solution expansion, and net new logo acquisition

• Design campaigns across the full demand spectrum: awareness through closed pipeline

• Build and manage campaign briefs, campaign messaging frameworks, audience segmentation, and channel activation plans — end to end

• Translate product and solution narratives into campaign programs that resonate with multiple personas across buying groups

• Orchestrate campaign components across internal stakeholders to ensure on-time, on-brief delivery

• Actively integrate AI into campaign workflows — targeting personalization at scale, content acceleration, and faster testing cycles

Performance & Reporting 

• Own campaign reporting across pipeline contribution, channel efficiency, conversion rates, and spend performance

• Apply testing and attribution frameworks to optimize channel mix and improve demand efficiency — targeting a 10% YoY improvement in marketing efficiency ratio

• Present performance insights and recommendations to the Demand Gen leadership team and cross-functional partners

What Great Looks Like

• Pipeline you own is predictable — you can tell leadership exactly what's in market, what's converting, and why

• You foster a strong, collaborative partnership with the sales team, ensuring marketing programs deliver clear, measurable value directly to their pipeline.

• You are a proactive self-starter who naturally takes ownership, driving initiatives forward with confidence and autonomy

• You use data to make decisions, not to justify decisions already made

• You bring a thoughtful, well-informed perspective on channel strategy 

What You’ll Need 

Minimum Qualifications

• 6+ years in B2B SaaS demand generation, campaign management, or revenue marketing

• Undergraduate Degree

Preferred Qualifications

• Proven track record owning integrated campaigns across multiple channels — not just executing tasks within a channel

• Experience managing or working with  paid media programs (Search, Social, Display, CTV, Content Syndication) with real budget accountability

• Strong understanding of ABX frameworks and enterprise sales cycles

• Proficiency in marketing automation and CRM platforms (Marketo, Salesforce, or equivalents)

• Demonstrated ability to build and own performance dashboards and attribution reporting

• Strong written and verbal communication — you write clear briefs, crisp exec summaries, and can present data coherentlyExperience in a platform-first or multi-solution SaaS environment 

• Experience activating partner co-marketing campaigns

• Hands-on experience with AI tools applied to campaign personalization, content creation, or performance analysis

Travel Requirements & Working Conditions

• Up to 25% travel for customer and internal meetings

• Reliable internet access for any period of time working remotely and not in a Workiva office

How You’ll Be Rewarded

✅ A discretionary bonus typically paid annually

✅ Restricted Stock Units granted at time of hire

✅ 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Why Join Workiva

Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.

At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].
 

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.