Overview

We are looking for a sharp, proactive, and genuinely skilled Digital Marketing & Content Specialist to support ongoing marketing execution across email, LinkedIn, website content, and SEO. This is a hands-on execution role — not a strategy-only position. The ideal candidate takes full ownership of their work, communicates transparently, and brings consistent energy and output every single day. AI tools are welcome as a support layer, but strong independent thinking, writing ability, and real platform proficiency are non-negotiable.

Key Responsibilities

HubSpot & Email Marketing

• Build and execute email marketing campaigns in HubSpot

• Upload, tag, and segment contact databases accurately

• Automate workflows and email sequences

• Create and send targeted newsletters to segmented audiences

LinkedIn & Social Media

• Manage and post content on LinkedIn (primary platform)

• Engage with comments and grow audience organically

• Maintain a consistent, professional brand voice across platforms

Content Creation & Copywriting

• Write high-quality original content for a professional, white-collar audience

• Produce posts, newsletters, and campaign copy with minimal hand-holding

• Use AI tools to assist — not replace — original thinking and writing

Website & SEO

• Upload and manage content in WordPress

• Support on-page SEO and blog publishing

• Contribute to website improvements and layout updates

Reporting & Communication

• Share work-in-progress proactively — do not wait until everything is "perfect"

• Provide regular updates on task status and campaign performance

• Flag blockers early rather than going silent

Must-Haves

• Proven, depth-level HubSpot experience (implementation, not just reporting)

• Hands-on email marketing and campaign execution

• Strong LinkedIn content and engagement experience

• Excellent English writing skills — especially for corporate/professional audiences

• Microsoft 365 proficient (Outlook, Word, Excel, PowerPoint)

• WordPress experience (content publishing and basic updates)

• Comfortable using AI tools as an assistant, not a ghostwriter

• Reliable, high-energy, and proactive communicator

Nice to Have

• SEO experience (sustained, not one-off)

• Paid ads (LinkedIn, Google)

• Video editing

• B2B or professional services industry background

What Success Looks Like

• Work is shared openly and in progress — not hidden until it's "ready"

• Output matches the energy and capability shown in the interview, consistently

• Campaigns are running, contacts are segmented, content is live

• Communication is clear, direct, and human — not AI-generated sounding

• Tasks are completed in realistic, stated timeframes — no surprises