Brand : Jimmy Choo Japan

Reporting: Marketing & Communications Director

Position Overview

This role leads integrated marketing initiatives in Japan, with PR as the core function, to drive brand awareness and convert it into business results. Working closely with cross-functional teams (Digital, CRM, Events, etc.) and the Retail team, the position focuses on optimizing the customer journey and maximizing commercial performance.

Key Responsibilities

PR Strategy Planning & Execution

• Build and strengthen media relationships
• Maximize press coverage and establish clear brand positioning
• Develop and execute influencer and celebrity strategies
• Ensure consistency of brand messaging across all communications

Marketing Strategy Development & Activation

• Design customer journeys leveraging PR exposure (awareness → store/EC traffic → purchase)
• Develop and manage annual and seasonal marketing calendars
• Localize global initiatives to fit the Japanese market
• Plan and execute initiatives directly contributing to sales, traffic, and customer acquisition

Cross-Functional Collaboration & Execution

• Work closely with Digital, CRM, and Events teams to deliver integrated campaigns
• Ensure alignment and effectiveness across all communication channels
• Manage and coordinate external agencies

Retail Collaboration & Revenue Generation

• Partner with the Retail team to drive store traffic and conversion
• Plan and maximize the impact of in-store events and campaigns
• Continuously improve initiatives through PDCA based on store feedback

Performance Management & Optimization

• Define and track KPIs (brand awareness, traffic, sales performance)
• Analyze campaign effectiveness and propose improvements from an ROI perspective
• Optimize performance across all channels

Required Skills & Experience

• Hands-on experience in PR
• Experience within luxury brands
• Proven experience in planning and executing marketing initiatives
• Native-level Japanese and business-level English

Requirements added by the job poster

• 5+ years of Retail Luxury Goods and Jewelry experience

• 5+ years of work experience with Strategic Public Relations Planning

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The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.

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At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at [email protected].