Job Description:

Job Summary:

Responsible for driving profitable growth across Belkin Korea's online business by managing key e-commerce accounts, optimizing digital storefront performance, and developing data-driven growth strategies.

This role owns the commercial performance of key online marketplaces including Coupang, Naver, and major online retailers. The position combines account management, digital merchandising, SEO, online advertising, customer insights, and business analytics to maximize sales, profitability, and customer experience. Will work cross-functionally with Sales, Marketing, Consumer Digital Engagement, Supply Chain, Finance, and regional teams to accelerate Belkin's online business growth in Korea.

Specific Responsibilities Include:

E-Commerce Sales & Account Management

• Own and manage key online accounts including Coupang, Naver and strategic online retailers.
• Develop annual, quarterly, and monthly business plans with key partners.
• Drive sell-in, sell-out, and GMV growth while achieving revenue, profitability, and market share targets.
• Identify new business opportunities, product expansion, and marketplace growth initiatives.
• Negotiate promotional activities, trading terms, pricing strategies, and online campaigns with key customers.
• Build strong relationships with buyers, category managers, and platform stakeholders.

Digital Merchandising & Content Optimization

• Optimize product listings, titles, descriptions, keywords, images, videos, and rich product content across Coupang, Naver and other online marketplaces.
• Develop marketplace-specific content strategies to improve product visibility and conversion.
• Ensure product information accuracy and consistency across all online channels.
• Plan and execute seasonal campaigns, product launches, and promotional landing pages.
• Coordinate with Marketing to develop high-quality creative assets for digital commerce.

Search Optimization & Traffic Growth

• Develop and execute SEO strategies tailored to Naver, Coupang, Google, and marketplace search algorithms.
• Conduct keyword research and optimize product discoverability.
• Monitor search rankings, organic traffic, and keyword performance.
• Improve product visibility through continuous content optimization and marketplace best practices.
• Identify emerging search trends and customer demand to drive traffic growth.

Performance Marketing & Conversion Optimization

• Plan and optimize platform advertising, including Coupang Ads, Naver Search Ads, Brand Search, Display Ads, and promotional campaigns.
• Improve key performance metrics including: Traffic (UV/PV), Conversion Rate (CVR), Average Order Value (AOV), Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC)
• Analyze customer behavior and optimize the online purchase journey to improve conversion.

Customer Insights & CRM

• Build customer segmentation based on purchase behavior, demographics, and shopping patterns.
• Analyze first-party and marketplace customer data to identify growth opportunities.
• Develop initiatives to improve customer retention, repeat purchase, and customer lifetime value (CLV).
• Monitor customer reviews, ratings, and VOC to improve product content and customer satisfaction.
• Support membership, CRM, and loyalty initiatives in collaboration with Marketing.

Business Analytics & Commercial Planning

• Analyze sales, traffic, advertising, and profitability data to generate actionable business insights.
• Prepare weekly, monthly, and quarterly business performance reports.
• Monitor pricing, promotions, and competitor activities across online marketplaces.
• Build dashboards using Excel, Power BI, or other BI tools to support data-driven decision making

Cross-functional Collaboration

• Collaborate closely with Sales, Marketing, Consumer Digital Engagement, Finance, Supply Chain, Customer Service, and regional teams.
• Support new product launches and go-to-market execution.
• Drive operational excellence across all online sales channels.

• Understand and follow company rules and regulations.
• Perform all other duties as assigned and required.

Core Competencies:

Commercial Excellence

• E-commerce Account Management
• Joint Business Planning (JBP)
• Sales Forecasting
• Pricing & Promotion Strategy
• Category Management
• Negotiation Skills

Digital Commerce

• Marketplace Management (Coupang, Naver)
• SEO & Search Optimization
• Digital Merchandising
• Product Content Optimization
• Conversion Rate Optimization (CRO)
• Online Advertising

Analytics

• Business Intelligence
• Customer Analytics
• Sales & Profitability Analysis
• Dashboard Development
• Data-driven Decision Making

Leadership

• Project Management
• Cross-functional Collaboration
• Problem Solving
• Stakeholder Management
• Results Orientation

Education and Experience Requirements

• University Degree in Business Administration or equivalent acquired from a reputable University or Tertiary Institution.
• A minimum of five years’ related E-commerce SEO and customer operation experience in Korea acquired from a multinational organization.
• Ability to run commercial partnership effectively and independently.
• Ability to work in a fast-paced, dynamic organization and good with meeting deadlines.
• Strong negotiation, communication, and interpersonal skills.
• Strong understanding of local culture and business environment in Korea

• Fluency in both spoken and written English.

What you’re getting into

We’ve got big collaborative spaces for your big ideas, so bring an open mind and leave your suit in the closet. We all are committed to creating unique and rewarding consumer experiences. Everyone is interested in succeeding – for the team, for themselves and for the business. Cross-functionally and across the company, everyone has common goals and aspires to be their best.

You will learn something new or at least look at things differently every day. There are so many smart and creative people around that you’ll be motivated to pursue the ideal. 

Team spirit is infectious. Belkin is an extremely open workplace, where communication is essential. Not every idea will be accepted, but you’ll be asked for your point of view. Innovation thrives on multiple and varied levels. At Belkin we challenge conventional wisdom and refuse to accept that something cannot be done.

Belkin is an Equal Opportunity and Affirmative Action Employer Disability and Veterans. We maintain a drug-free workplace.

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