At Swarovski, where innovation meets inspiration, our people desire to explore, experience, and create. We are looking for a CRM & Promotion Manager where you will get a chance to work in a rewarding role within a diverse team that is pushing boundaries. Be part of a truly iconic global brand, learn and grow with us. We’re bold and inventive, revealing astonishing things like no one else can. A world of wonder awaits you.

About the job

Your responsibilities include, but are not limited to:
 

CRM Strategy & Customer Analytics:

• Lead annual CRM strategy and loyalty program initiatives aligned with global guidelines and local business priorities

• Conduct regular CRM database analysis and generate strategic insights to support marketing and retail business decisions

• Develop actionable recommendations based on segmentation, retention, repurchase, and customer lifecycle analysis

• Monitor CRM KPIs and campaign effectiveness, identifying opportunities to improve customer acquisition, engagement, and loyalty

• Support the development and implementation of AI-led CRM initiatives and data-driven customer activation strategies

Promotion Management:

• Lead promotion strategy and implementation aligned with global frameworks and local business objectives

• Partner with Global Promotion/GTM teams to ensure effective commercial planning and execution

• Develop customer incentive and promotional programs, including GWP initiatives, to maximize business impact and customer engagement

• Evaluate promotion performance and identify optimization opportunities based on business insights

• Manage CRM & Promotion budgets, forecasts, and ROI tracking

CRM Activation & VIP Experience:

• Plan and execute CRM activations, including customer events and VIP experiences, to strengthen customer loyalty and brand desirability

• Manage CRM communication channels, including MMS, and loyalty member communications

About you

We are looking for a unique and amazing talent, who brings along the following:

• Bachelor’s degree in marketing, Data Analytics, or related field

• +10 years of relevant experience in CRM, promotions, customer analytics, or loyalty marketing

• Strong expertise in CRM strategy, customer lifecycle management and loyalty programs.

• Proven ability in customer analytics, strategic insight generation, and data-driven decision-making with advanced Excel and PowerPoint skills

• Experience or strong interest in AI-driven CRM and marketing automation is highly preferred

• Experience in VIP/customer events and experiential marketing is preferred

• Strong cross-functional collaboration skills with a “Win as One” mindset

• Fluency in Korean and English

What we offer

You can expect a range of benefits, including:

• Learning and career development programs to help you grow

• A global employee assistance program offering support in the areas of mental, physical, and emotional health, managerial support as well as financial and legal matters

• Hybrid and flexible work options to support your work-life balance

• Paid volunteering leave to support causes that matter to you

• Exclusive employee discounts on Swarovski products

About Swarovski

Swarovski creates crystal-based products of unique quality and craftsmanship that bring joy and celebrate individuality. Founded in Austria in 1895, we design, manufacture, and sell the world’s finest crystals, gemstones, Swarovski Created Diamonds, zirconia, jewelry, accessories, and home décor.

Sustainability and responsibility are at the heart of our brand, from circular innovation to diversity, inclusion, and the philanthropic work of the Swarovski Foundation. We empower people to express their individuality with confidence and respect, and we believe that different perspectives make us stronger.

Swarovski is an equal opportunity employer. We are committed to fair, inclusive recruitment and to building a workplace where everyone feels they truly belong.