Come do the best work of your life at Boulevard.

As Creative Director, you will define and lead Boulevard’s creative vision, bringing our brand to life in ways that are bold, differentiated, and deeply resonant with the unique, expressive world of self-care businesses.

Boulevard serves some of the most creative, design-forward entrepreneurs in the world, spa owners, salon operators, and medspa professionals who care deeply about aesthetics, experience, and craft. Your role is to ensure our brand not only meets that bar, but sets it.

You will own how Boulevard shows up visually and experientially across every touchpoint, building a cohesive, modern, and scalable creative system that fuels awareness, affinity, and demand.

As a leader, you’ll guide and grow a multidisciplinary creative team while operating as a player-coach on the highest-impact work. You’ll partner closely with Brand, Content, Product Marketing, Demand Gen, and Product Design to translate strategy into breakthrough creative that drives business outcomes.

You’ll raise the bar for craft, storytelling, and creative effectiveness—ensuring everything we put into the world feels intentional, inspiring, and unmistakably Boulevard.

What you’ll do here:

• Set and evolve Boulevard’s creative vision—ensuring a distinctive, cohesive, and elevated brand presence across all channels and touchpoints
• Translate brand strategy and positioning into compelling, high-impact creative across campaigns, digital, social, web, events, and experiential
• Lead the development of large-scale brand campaigns and always-on creative systems that drive awareness, engagement, and pipeline
• Build and scale a high-performing in-house creative team across design, copy, video, and emerging formats
• Operate as a player-coach—providing hands-on creative direction on key initiatives while mentoring and elevating the team
• Establish and uphold a high bar for creative quality, consistency, and craft across all outputs
• Own and evolve Boulevard’s visual identity system, ensuring it is both differentiated and scalable across the business
• Partner closely with Brand, Content, Product Marketing, and Demand Gen to bring unified storytelling to life across the full customer journey
• Collaborate with Product Design to ensure a cohesive brand experience across marketing and product surfaces
• Lead creative reviews, provide clear and actionable feedback, and build strong alignment with cross-functional stakeholders
• Manage and collaborate with external agencies, freelancers, and production partners to extend team capabilities
• Integrate and explore AI-powered tools and workflows into the creative process to increase speed, scale output, and enable new forms of experimentation—while maintaining a high bar for craft and brand integrity
• Continuously explore new formats, channels, and creative approaches to keep Boulevard’s brand fresh, relevant, and ahead of the curve
• Ensure creative work drives measurable business impact across awareness, engagement, pipeline, and customer experience

What you'll need to thrive:

• 10+ years of experience in creative leadership roles, ideally within B2B SaaS or high-growth technology companies
  • Candidates who are comfortable operating at the intersection of B2B SaaS and consumer lifestyle brands will have a distinct advantage — Boulevard lives in a unique space where enterprise software meets the highly visual, experience-driven world of self-care.
• 5+ years leading and developing multidisciplinary creative teams
• Strong strategic instincts—you can connect brand and creative decisions to business outcomes
• Exceptional taste and creative judgment, with a deep understanding of visual storytelling, design systems, and brand building
• Experience building and scaling creative systems, not just one-off campaigns
• Curiosity and hands-on experience with AI-powered creative tools and workflows, with a point of view on how to apply them to improve speed, scalability, and creative effectiveness
• Proven ability to lead concept development from insight to execution across multiple formats and channels
• Strong communication and storytelling skills—you can clearly articulate the “why” behind the work to stakeholders at all levels
• Strong cross-functional leadership skills and experience partnering with Brand, Content, Product Marketing, and Demand teams
• Ability to balance bold, conceptual thinking with operational rigor and executional excellence
• Experience working with and managing external agencies and production partners
• Experience in video, motion, and emerging creative formats 
• Strong experience with tools such as Figma, Adobe Creative Suite, Asana, Unbounce, and modern creative workflows

How we'll take care of you:

At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For U.S. based candidates, the anticipated base salary range is $149,500 - $175,000 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors, which include but are not limited to applicable experience, location, and final leveling.