𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟱𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭𝟬-𝟭𝟱 𝗟𝗣𝗔)

Experience: 3+ yrs

Location: Nagpur, Maharashtra, India

Job Type: Full-time

We are seeking a creative and strategic Brand Manager to lead the development, execution, and evolution of the organization's brand identity across the education technology ecosystem. This role is ideal for professionals with deep expertise in brand strategy, brand positioning, and brand management, who are passionate about building strong, differentiated brands that create lasting customer impact.

As a Brand Manager, you will own the brand vision and ensure consistent brand expression across every customer touchpoint. Working closely with product, sales, content, design, and leadership teams, you will drive initiatives that strengthen brand awareness, improve market perception, and reinforce a compelling brand identity. This role requires a specialist mindset with a strong focus on branding rather than general marketing, combining strategic thinking, creative direction, and data-driven brand management.

Requirements

Key Responsibilities

• Develop and execute comprehensive brand strategies aligned with business objectives and long-term growth plans.
• Define and maintain brand positioning, messaging architecture, and value proposition across all communication channels.
• Conduct regular brand audits to evaluate brand health, consistency, customer perception, and competitive positioning.
• Establish and manage brand guidelines, including visual identity, tone of voice, messaging frameworks, and creative standards.
• Ensure consistent brand implementation across digital platforms, marketing campaigns, websites, product communications, events, and customer-facing materials.
• Monitor brand equity, awareness, and customer sentiment through research, analytics, surveys, and feedback mechanisms.
• Collaborate with product, sales, design, and content teams to deliver cohesive and impactful brand experiences.
• Lead brand refresh, repositioning, and identity enhancement initiatives when required.
• Manage relationships with creative agencies, branding partners, and external vendors to ensure high-quality brand execution.
• Track industry trends, customer insights, and competitor branding strategies to identify opportunities for continuous brand improvement.

What Makes You a Great Fit

• 3+ years of dedicated experience in Brand Strategy, Brand Management, or Corporate Branding within an in-house brand function.
• Proven expertise in developing and executing brand strategies, conducting brand audits, and managing brand identity frameworks.
• Strong understanding of brand positioning, messaging architecture, visual identity systems, and brand equity measurement.
• Experience building and maintaining comprehensive brand guidelines across multiple customer touchpoints.
• Familiarity with B2B, SaaS, EdTech, or technology-driven business environments is an advantage.
• Strong collaboration skills with experience working alongside product, design, sales, content, and leadership teams.
• Experience managing creative agencies, branding partners, and external stakeholders.
• Excellent analytical, communication, and storytelling skills with the ability to translate business objectives into compelling brand narratives.
• Strong attention to detail with a passion for delivering consistent, high-quality brand experiences.
• A proactive, strategic, and creative mindset with the ability to drive brand growth and strengthen market presence through impactful branding initiatives.