Come Do the Best Work of Your Life at Boulevard

Boulevard is the tech behind human touch. Built for the people who give care and the people who receive it. Helping self-care businesses bring everything into one place: operations, payments, client management, growth tools, and increasingly, leveraging AI to do more with less. So they can scale without losing what makes them special. For their clients, we deliver seamless, modern experiences: intuitive booking, smooth checkout, and communication that feels considered, not automated.

As a Staff Product Designer, you'll operate at a highly strategic level: shaping the product, patterns, and frameworks that define how people interact with Boulevard while staying deeply empathetic, outcome-oriented, and craft-focused.

This is a high-impact role for a designer who thrives at the intersection of business outcomes and human behavior, thinks holistically about product ecosystems, and wants to influence not just individual features, but how an entire platform evolves.

What You'll Do

• Lead design strategy in close partnership with Product and Engineering, defining success metrics and ensuring work ladders up to long-term company goals.
• Design end-to-end journeys, patterns, and frameworks that enable scalable, coherent experiences across Boulevard's platform.
• Translate deeply human needs — whether from clients, business owners, or staff — into clear and compelling product experiences.
• Partner closely with engineers to guide implementation, ensuring design intent is preserved in production.
• Act as a design leader and multiplier: raising the quality bar, influencing peers, and contributing to design culture, standards, and best practices.
• Collaborate with other designers to evolve Boulevard's design system to support growing complexity and future growth.
• Explore and help define how Boulevard can leverage AI to enhance product experiences, with a strong focus on trust, clarity, and real user value.

What You'll Need to Thrive

• Deep empathy for users and a strong instinct for what makes experiences feel effortless and trustworthy.
• Deep understanding of the full, iterative design process — including research, journey mapping, content design, wireframing, prototyping, testing, and high-fidelity execution.
• Proven ability to balance business goals with a high-quality user experience, designing for outcomes like conversion, retention, and engagement.
• Comfort operating in ambiguity and helping teams find clarity in evolving environments.
• A strong point of view balanced with openness to feedback and iteration.
• Ability to focus on outcomes over outputs, shipping thoughtfully while maintaining a high quality bar.
• Proficiency with modern design and AI tools (e.g., Figma, Claude, Cursor).

Why This Role Matters

Boulevard powers over 40,000 self-care professionals and millions of clients return to the business they love. The platform touches every part of how customer run their business, from the first booking to the final checkout and everything in between. The work you do here has a real, lasting impact across every customer on our platform. The decisions you make will shape how businesses grow, how clients return, and how an entire industry evolves.

How We’ll Take Care of You

At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $158,000 - $197,500 per year. For all other U.S. locations, the anticipated base salary range is $139,500 - $179,800 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling.