Product Marketing Manager

New York, NY or San Francisco · Hybrid / Remote · Full-Time · Marketing

Why Raspberry AI

Raspberry AI is building the agentic platform transforming how fashion and retail is created and brought to market. Raspberry brings AI into the center of their process — connecting design, product development, merchandising, marketing, ecommerce, and wholesale teams in one platform.

Our customers use Raspberry to move from an idea to production-ready designs, assortments, campaigns, ecommerce imagery, and sales materials in a fraction of the time. Today, some of the world’s leading fashion brands and retailers — including SKIMS, Fabletics, Under Armour, Oscar de la Renta, Walmart, rag & bone, Kate Spade, Savage x Fenty and more are using Raspberry to rethink how their teams work.

We’ve raised $29M from a16z, Khosla Ventures, Greycroft, and leaders across the fashion industry. We’re growing quickly, shipping constantly, and helping define an entirely new category at the intersection of AI and fashion.

This is an opportunity to help shape not just how Raspberry is marketed, but how an industry understands and adopts a fundamentally new way of working

About the role

We're looking for a PMM to define how Raspberry shows up in the market. Raspberry is evolving quickly. We launch new capabilities constantly, serve users across multiple functions within fashion organizations, and are helping customers understand workflows that were not possible before generative AI. Turning that innovation into a clear, differentiated story is one of the most important problems we have to solve.

You’ll sit at the intersection of Product, Sales, Customer Success, and Marketing. You’ll deeply understand our customers, product, and competitive landscape and turn those insights into positioning, launches, use cases, sales narratives, and market strategies that drive adoption and revenue. You’ll be expected to develop a point of view on who we build for, what problems matter most, how Raspberry should be positioned, and where the product and market should go next.

You’ll help establish the product marketing function at Raspberry and set the standard for how we bring products to market as the company scales.

How we work

• Be an owner: We take responsibility for outcomes, not just tasks. We don't wait for permission — we step up, move fast, and hold ourselves accountable to results.

• Bias to solution: We're solutions-oriented at heart. We go beyond identifying problems to actively unblocking ourselves and others.

• Customer obsession: Everything we build starts with the customer. We listen deeply, move quickly, and obsess over delivering tools that make their work faster and more creative.

• Lowest level of detail: We're not afraid to get in the weeds. Great work comes from people who notice what others miss and ask deeper questions.

• 1% better every day: Progress compounds. We stay curious, ask for feedback, and look for the small improvements that make tomorrow better than today.

• AI first: We use AI across the entire company — from product to growth to operations — to move faster and produce higher-quality work.

Who you are

• 5+ years product marketing experience, ideally at B2B SaaS startup or AI company (fashion/retail/creative tech a plus)

• Exceptional positioning, messaging, and storytelling instincts. You can take something technically complex and make the value immediately understandable.

• Demonstrated experience owning product launches and go-to-market strategy end-to-end.

• Strong customer instincts and a history of turning qualitative and quantitative market signal into strategy.

• Experience partnering closely with Product and Sales teams, with credibility across both.

• Strong understanding of enterprise sales motions and the ability to build enablement that sales teams actually use.

• Excellent writing skills and unusually high attention to detail.

• Comfortable operating in ambiguity and forming a point of view without waiting for perfect information.

• Highly curious about AI and how it will change the way creative and enterprise teams work.

What we offer

• Innovative culture: a generational opportunity to define the role of AI in one of the world's largest industries

• Growth paths: opportunities to drive impact well beyond your immediate role as the company scales

• Learning & development: annual discretionary stipend for professional development

• Annual company offsite that brings the whole team together

• Competitive salary and equity options

• Comprehensive benefits package including health, dental, and vision insurance

• Flexible working options: New York office available for hybrid work; Remote first culture

Compensation

• The base salary range for this role is $150,000 – $190,000 annually, depending on experience and location. This position is also eligible for a performance-based bonus and equity.