Overview:

기업의 매출과 중장기적 비즈니스 성장에 가장 큰 영향을 미치는 핵심 고객사(Key Account)를 전담하여 관리하고, 전략적 파트너십을 구축해 지속적인 매출 창출과 계정 점유율 확대를 이끄는 전략 영업 직무입니다.

Key Responsibilities:

1. Key Account Management & Strategic Planning

• Formulate and implement short-, medium-, and long-term business development plans for core accounts (general/university hospitals and specialized eye clinics) across Busan, Daegu, and Gyeongnam.

• Effectively manage and engage the customer’s entire buying center—including physicians, hospital administration, procurement, and biomedical engineering teams—to provide integrated solutions.

• Lead contract negotiations, pricing structures, and sales budgets to ensure optimal profitability and gross margin targets.

2. Regional KOL Management

• Serve as the central point of contact to identify, cultivate, and maintain sustainable partnerships with key ophthalmology opinion leaders (KOLs) in the Busan, Daegu, and Gyeongnam areas.

• Collaborate closely with marketing, clinical, and application teams to coordinate local academic symposia, workshops, and new product presentations.

• Gather clinical feedback and market insights from KOLs to support brand advocacy and regional market leadership.

3. Sales Execution & Market Growth

• Achieve quantitative sales and margin targets across the comprehensive Ophthalmology portfolio (capital equipment, surgical devices, consumables, and technical service solutions).

• Execute local go-to-market strategies and sales campaigns to expand market penetration and share-of-wallet.

• Maintain rigorous sales pipeline and customer management using CRM systems and digital sales tools.

Qualifications:

• Education: Bachelor’s degree in Natural Sciences, Biomedical Engineering, Healthcare/Life Sciences, or a related field.

• Experience:

  • 3–5+ years of direct sales experience in the medical device or healthcare sector (specialization in ophthalmology is highly preferred).

  • Proven track record in Key Account Management and successful price/contract negotiations.

  • Hands-on experience in KOL management and an established network within the Busan, Daegu, or Gyeongnam medical community is strongly preferred.

• Competencies & Skills:

  • Strong strategic thinking, negotiation, and multi-stakeholder management skills.

  • High customer-centric mindset with excellent interpersonal and communication abilities.

  • Proficiency in CRM tools and data-driven sales funnel management.

  • Good command of both written and spoken English for business communication.

Your ZEISS Recruiting Team: