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Overview

Do you enjoy solving tough business questions using consumer insights, data and analytical thinking? Do you have a passion for media and digital marketing, and the curiosity to understand how technology and innovation can transform the way brands grow? Are you a strategic thinker who combines strong business acumen with a passion for operational excellence and rigor? If this sounds like you, P&G Indonesia would love to have you join our team as a Digital Media Expert Manager!

We are looking for a Digital Media expert who understands how to leverage digital platforms — including TikTok, Instagram/Meta, YouTube, CPAS and Performance Marketing — to strengthen mental availability, grow brand awareness (TOMA, UBA) and ultimately drive brand penetration, while maximizing media effectiveness and efficiency. At P&G, we are committed to touching and improving the lives of consumers around the world with our iconic brands, including Pantene, Head & Shoulders, Rejoice, Downy, Gillette, Vicks, Sangobion, Neurobion and more. Our success is built on innovation, consumer understanding and the relentless pursuit of excellence in everything we do.

What success looks like

Did you know P&G invented the concept of branding and data-driven brand management? Over the years, we have remained consistently among the top in marketing by finding new and exciting ways to reach consumers.

As a Digital Media Expert Manager, you will own how P&G Indonesia wins in Digital Media. You will shape Digital Media strategy, build capabilities, drive innovation and strengthen the ecosystem that enables our brands to grow. You will be at the heart of our media ecosystem, connecting business priorities, consumer understanding, media strategy, data, technology and execution to deliver superior business results.

In this role, you will be accountable for maximizing the contribution of Digital Media to business growth — strengthening mental availability through metrics such as TOMA and UBA, ultimately contributing to penetration growth, while driving excellence in media effectiveness and efficiency.

What we offer you:

• Meaningful Work from Day 1: Work on iconic brands that touch billions of lives, making a tangible impact on our business and consumers.
• Dynamic and Respectful Work Environment: Be part of a diverse, inclusive, and high-performing team where collaboration and innovation are celebrated. We live our Purpose, Values, and Principles daily and we value every individual and encourage initiatives promoting agility and work/life balance.
• Continuous Learning & Development: Access to world-class training programs, mentorship, and opportunities to grow your career within a global organization.
• Global Career Opportunities: Potential for career progression and exposure across various brands, functions, and geographies.
• Dynamic and respectful work environment

Your team

You will report to the Brand Operation Director and serve as the Digital Media subject matter expert and functional owner for P&G Indonesia.

You will work closely with multidisciplinary teams across Brand, Marketing, Finance, Procurement, Communications, Dcom/Ecommerce, Regional Media Team and Media Agencies to shape and execute winning Digital Media strategies.

You will play a critical role in connecting business ambition, consumer understanding, Digital Media strategy and operational excellence to enable P&G Indonesia’s brand growth.

Responsibilities of the role

We need someone who can:

1. Think strategically with business acumen rooted in deep media and consumer understanding: Guide the vision and strategy behind a brand by recommending media plans and driving media innovation.

2. Execution Rigour with Stewardship in Mind: Identify, develop, and implement best practices and standardized processes for media operations. Drive efficiency and effectiveness in media buying, trafficking, and verification. Champion the adoption of new tools and technologies to enhance operational capabilities.

3. Lead Cross-Functional Collaboration: Partner closely with Brand Managers, Marketing Directors, Finance, Procurement, and Global/Regional Media teams to align on strategies, share insights, and drive integrated media plans..

4. Drive Media Data, Measurement & Analytics: Oversee the collection, integration, and analysis of media performance data. Ensure data accuracy and integrity to support insightful reporting and optimization efforts. Leverage data to identify trends, opportunities, and challenges in media execution.

5. Build Digital Media Capability:  Contribute to the development of media expertise within the organization, sharing knowledge and best practices with internal stakeholders.

Job Qualifications

• We are looking at Digital Media Expert Managers who are working in similar FMCG / tech companies who have HIGH salience of investment in digital and who are experts in managing digital media.
• 3-5 years of work experience in Digital Media especially in large multinational E-commerce/Digital FMCG company, with high salience of digital media spend is preferred.
• Strong strategic and analytical thinking with the ability to interpret complex data, identify trends, and draw actionable insights.
• Proven experience in leading digital innovation, while managing significant media budgets and demonstrating strong financial acumen in digital space.
• Excellent project management skills with a track record of driving initiatives to completion.
• Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively with diverse stakeholders at all levels.
• Demonstrated leadership which enabled business results
• A "can-do" attitude, resilience, and a passion for continuous learning and improvement – including proven track record to innovate or challenge the status quo
• Bachelor’s degree or above

About us

We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.

Visit http://www.pg.com to know more.

Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivaled ideas.

We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.

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