Skill required: Marketing Operations - Content Creation
Designation: Creative Production Senior Analyst
Qualifications:BBA
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts.
What are we looking for? Experience Required 4+ years of working experience in digital content creation, video production and gamification development, preferably from creative digital agency background Experience in video creation and editing utilizing software (Example: Adobe Creative Cloud, etc) Experience with building game supported by gamification platforms and tools ( Playable experience preferred) Experience in visual creation and adaptation as added advantage Familiar with B2B platform and manages content upload into B2B platform ( Example: Adobe Commerce/Magento) Technical / Functional / Leadership Skills Required (Please put the most critical information and reflect it in the first 4 points) Experience in using Design software such as Adobe suite, etc. Experience in gamification creation tool (“Playable” preferred) Familiarity with AI-assisted translation tools Ability to collaborate with cross-functional teams and manage multiple projects effectively. Knowledge of CRM platforms to manage content upload Strong communication and collaboration skills with various stakeholders Education / Qualifications / Certifications Required (Please put the most critical information and reflect it in the first 2 points) Creative Agency background A bachelor’s degree/certification in Digital Media/Digital Marketing field
Roles and Responsibilities: \Have good understanding of organization B2B Digital Channel Strategy and Priorities. Understand the brief on campaign and B2B digital strategies and support B2B content requirement for the End Market. Ensure all digital content is aligned with the overall B2B marketing strategy and business objectives as per brief Responsible in deliverable for video and gamification creation and adaptation for B2B platform Develop, edit, and produce video content for B2B platforms. including Retailer educational videos, customer engagement clip, etc. Create interactive gamification as per brief & campaign. Understand latest creative trend & events to apply on creative output Utilize translation tools & translators/proof readers to deliver contents as per required languages Collaborate with internal stakeholders to ensure video content and gamification aligns with business goals for the digital touchpoints Collaborate closely with the B2B Content Manager to execute creative concepts across copy, visual design, and motion, including the development of animations and motion graphics for digital content. Ensure compliance with brand guidelines, legal regulations, and approval processes & meet service level agreements Deliverables on content and upload into B2B platform on time in full.

BBA

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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