Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Lead the technical execution and delivery of CRM and omni-channel marketing campaigns across multiple marketing technology platforms. Collaborate with campaign, marketing, analytics, and technology teams to understand business requirements and translate them into scalable campaign solutions. Provide technical guidance and support to campaign developers and operations teams throughout campaign development, testing, deployment, and post-launch support. Ensure campaigns are executed accurately, efficiently, and within agreed timelines while maintaining quality and compliance standards. Drive continuous improvement through automation, process optimization, and adoption of marketing technology best practices. Support troubleshooting, incident management, and resolution of campaign-related technical issues. Maintain strong stakeholder relationships and provide regular updates on campaign delivery, risks, and dependencies. Contribute to the development and maintenance of campaign standards, technical documentation, and operating procedures.
What are we looking for? Education & Experience: Bachelor s degree. 5+ years of experience in CRM Operations, Campaign Management, Marketing Technology, or Marketing Automation. Experience leading campaign delivery teams in a fast-paced marketing operations environment. Ability to manage multiple priorities, work under tight timelines, and maintain high-quality standards. Strong attention to detail, ownership mindset, and commitment to delivery excellence. Willing to work primarily across Australia/APAC shift timings and flexible to work across different shifts If required Must Have Skills: Strong knowledge of HTML, CSS, and JavaScript for email and landing page development. Experience with AMP script and dynamic content personalization. Hands-on experience with CRM and Marketing Automation platforms such as: Salesforce Marketing Cloud (SFMC) Braze (having Braze skill will be an advantage) Adobe Experience Manager (AEM) Experience in CRM campaign execution, audience segmentation, customer journey orchestration, and campaign optimization. Strong understanding of email marketing, customer lifecycle communications, and omni-channel campaign delivery. Experience working with campaign testing, deployment, release management, and production support activities. Strong troubleshooting, root-cause analysis, and problem-solving skills. Excellent stakeholder management and communication skills. Ability to mentor team members and provide technical leadership on campaign delivery engagements. Good to Have Skills: CRM Platform Certifications. Experience with: MAP / Lighthouse, MAPP, HighTouch Knowledge of data integration concepts and customer data platforms (CDPs). Experience with campaign analytics, reporting, and performance optimization. Working knowledge of Agile delivery methodologies and project management
Roles and Responsibilities: Key Responsibilities: Lead development, testing, deployment, and support of CRM campaigns and related enhancements. Review campaign requirements and provide technical recommendations to support business objectives. Build and manage customer journeys, audience segmentation, dynamic content, and personalized communications. Ensure campaign solutions adhere to quality, compliance, and governance standards. Investigate and resolve campaign production issues, defects, and incidents within agreed timelines. Support campaign performance analysis and recommend optimization opportunities. Work closely with relevant teams to ensure successful campaign delivery. Develop and maintain technical documentation, process guides, and best-practice standards. Mentor campaign developers and support capability building within the team. Drive process improvements and automation initiatives to enhance operational efficiency. Work Orchestration & Operational Excellence: Accurately maintain updates within ticketing and workflow management systems. Adhere to all Standard Operating Procedures (SOPs), Desktop Procedures (DTPs), quality checklists, and process documentation. Ensure campaign activities are documented and tracked appropriately for audit and governance purposes. Complete all operational and leadership reporting requirements accurately and on time. Maintain high standards of quality, compliance, and customer experience across all campaign activities

Any Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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