About this Territory Director of Business Development role at Pinnacle Senior Living
Emblem Healthcare
Home Health ♦ Palliative Care ♦ Hospice
Territory Director of Business Development
REPORTS TO: Business Development Director DATE CREATED: July 2026
DEPARTMENT: Marketing FLSA STATUS: Exempt
JOB SUMMARY
Responsible for managing aspects of organization marketing for specified areas including managing members of the marketing team, establishing and maintaining positive relationships with customers, referral sources and internal teams, responding to customer requests and concerns, and working with Executive Leadership Team on negotiating service contracts with managed care organizations, government agencies, and other payers.
DUTIES & RESPONSIBILITIES
Directs daily marketing operations for specified areas including providing direct oversight of the establishment and implementation of marketing initiatives for their team.
Monitors allocation of resources according to budgetary limitations.
Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
Works with the Director of Nursing and Director of Business Development to establish marketing techniques for specialty Clinical Programs.
Employs marketing and promotional initiatives to achieve budgetary volume projections.
Establishes and maintains positive working relationships with current and potential referral and payer sources.
Recruits, selects, orients, and directly manages members of the marketing team.
Builds and monitors community, customer, and payer and patient perceptions of Horizon Home Health and Hospice as a high quality provider of services.
Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
Maintains comprehensive working knowledge of Emblem Home Health and Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Emblem Home Health and Hospice
Monitors and reports cost effectiveness of marketing efforts.
The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the employee of this job. The employee may be requested to perform job-related tasks other than those stated in this description.
JOB REQUIREMENTS (Education, Experience, Knowledge, Skills & Abilities)
Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required.
At least three years of experience in health care marketing management preferably in hospice care operations.
Demonstrated ability to supervise and direct professional and administrative personnel.
Ability to market aggressively and deal tactfully with customers and the community.
Knowledge of corporate business management.
Demonstrates good communications skills, negotiation skills, and public relations skills.
Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
WORKING ENVIRONMENT (check all that apply)
Blood & Bodily Fluids
Latex
Odors, Chemicals
Disease
Hazardous Drugs
Other:
TB (to require mask)
Mechanical/Electrical
Other:
PHYSICAL REQUIREMENTS
Please complete based on a normal day’s work.
Employees are asked to sign a statement indicating whether they can perform the essential functions of their position.
Requests for accommodation will be considered on an individual basis.
This Job
10 lbs
25 lbs
10 lbs
50 lbs
25 lbs
10 lbs
100 lbs
50 lbs
20 lbs
Very Heavy
> 100 lbs
> 50% of day
20% -50%of day
Up to 20% of day
Twisting/turning from waist
Left/right foot movement
Push/Pull objects
Reaching above shoulder level
Reaching below shoulder level
Handing (holding, grasping, working with hands)
Repetitive movement of the hand (includes typing and ten-key use)
The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.
