About this Head of Growth Marketing role at Firecrawl
Head of Growth Marketing
You'll own the growth engine behind how Firecrawl acquires and activates users, across content, SEO/GEO, product marketing, paid, partnerships, social, and emerging agent-first distribution channels. This is a technical, operator-first role. You'll own growth marketing strategy and execution across every channel, including which channels to scale and which to kill, and you'll run the operating system behind our signup growth: pacing, channel mix, performance diagnosis, prioritization, hiring, and team execution. You'll work closely with Eric, who owns narrative, launches, and open source, while you own building and running the machine that turns growth into a number that moves every single week.
Salary Range: $247,000–$323,000/year
Equity Range: Competitive equity — details shared during the process.
Location: San Francisco, CA (Onsite)
Job Type: Full-Time
Experience: 2-3+ years in growth or marketing at an open source company, ready to step up to a head-of role. This is a level-up hire, not a lateral move for an existing VP.
Visa: Must be legally authorized to work in the United States. We're not able to sponsor visas right now, though that may change down the line.
About Firecrawl
Firecrawl is the easiest way to turn the web into data AI agents can use. One API call converts any URL into clean, LLM-ready markdown or structured data - the boring-hard problem everyone building with LLMs eventually hits, solved.
We hit 8 figures in ARR in year one and more than doubled it in year two. We have 175k+ GitHub stars, and developers, agents, and category-defining AI companies build on us every day. Growth like this is rare, and we're just getting started.
We're a small team punching far above our weight. Everyone here owns a real piece of the product and company, end to end, and runs it themselves - no hiding behind process or headcount.
This is a place for people who want to work at the frontier: an AI company building the infrastructure other AI companies run on, not one bolting AI onto an existing product. We move fast, go deep, and are building the tools superintelligence will rely on to gather data from the web.
What You'll Do
Own weekly signup pacing and growth across core acquisition channels, you're accountable to the number, not just the strategy
Own growth marketing strategy and execution end to end, including the call on which channels to scale and which to kill
Build a defensible signup mix across SEO/GEO, partnerships, brand, paid, and other durable channels that compound over time
Take over our paid ads program and the agency running it: audit it in your first month and decide to scale, fix, or end it
Inherit and keep building a real team, product marketing, SEO (with hires coming under it), paid, and YouTube, hiring community-first as you grow it
Run cross-channel planning, prioritization, and execution across content, PMM, partnerships, brand, and distribution
Run weekly performance reviews: diagnose misses, identify what's working, and ship corrective action plans fast
Partner with product and engineering on activation, onboarding, and growth constraints that live outside marketing's direct control
What We're Looking For
Growth experience at an actual open source company. This is the hard requirement. Devtools or API-first alone isn't it, we need someone who's run growth where the product is open source and the audience found you through the repo.
A true operator, not a strategist. You've owned a growth number before, not advised on one. You know the difference between a channel that's underperforming and a channel that needs to be killed, and you make that call without waiting for someone else to tell you.
You can walk through experiments you've run, one that worked and one that didn't, with the numbers and what you changed after.
Strong management instincts. You can run a team with a mix of channel specialists, create cadence, drive accountability, and keep everyone moving in the same direction without needing perfect information to do it.
Fluent in modern distribution. SEO/GEO, content, paid, product launches, AI-native discovery, you have real operational depth across multiple channels, not just talking points.
Good messaging taste. You're not a pure brand specialist, but you know what good looks like and can hold a high bar across everything that goes out without being the bottleneck.
Comfortable working directly with founders. No committee, no approval layers. You'll have a direct line to Eric and be expected to push back, make calls, and own the outcome.
Backgrounds that often do well: a growth or marketing manager who spent 2-3 years at an open source company and is ready to step up, an early marketing leader at a PLG SaaS startup, a founder-marketer who built a growth engine from scratch.
What We're NOT Looking For
Big-title VPs looking for a lateral move
Growth or marketing leaders who are great at strategy decks and weak on execution, or who treat execution as beneath them
People who need a fully-staffed team under them before they can move the needle
Anyone who mistakes activity, campaigns launched, emails sent, content published, for growth
A Note On Pace
We're a small team doing a lot. Roles here are loosely defined on purpose — you'll own things that don't have a clear owner yet, and that's a feature, not a bug. If you need your scope fully defined before you can move, this probably isn't the right fit. If you want to build something that matters inside one of the fastest-growing AI infrastructure companies in the world, let's talk.
Benefits & Perks
Available to all employees
Salary that makes sense — $247,000–$323,000/year (SF, U.S.-based), based on impact, not tenure
Own a piece — Gain competitive equity in what you're helping build
Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge
Parental leave — 12 weeks fully paid, for all parents
Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human
Learning & Development — Expense up to $1,000/year toward anything that helps you grow professionally
Team offsites — A change of scenery, minus the trust falls
Sabbatical — 3 paid months off after 4 years, do something fun and new
Available to US-based full-time employees
Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works
Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs
Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind
Doctegrity telehealth — Talk to a doctor from your couch
401(k) plan — Retirement might be a ways off, but future-you will thank you
Pre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bit
Pet insurance — Because fur babies are family too
Available to SF-based employees
SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy
E-Bike transportation — A loaner electric bike to get you around the city, on us
Interview Process
Application Review — Send us your work: a growth channel or system you've owned, a team you've built, or a number you've hit. Include one experiment that worked and one that didn't, with the numbers and what you changed after. Plus a quick note on what you'd want to understand about Firecrawl's current growth before you started.
Intro Chat (~20 min) — Quick alignment call. We'll talk about what you've built, how you run channel teams, and what you'd prioritize first.
Deep Dive Chat (~60 min) — Walk us through a real example: a time you ran a multi-channel growth operation and had to diagnose and recover from a miss, including a channel you decided to kill and why. Then a live scenario: how would you think about building a defensible signup mix for Firecrawl from where we are today?
Founder Chat (~30 min) — Culture, pace, ownership, and how you like to work. Time for your questions too.
Paid Work Trial (1–2 weeks) — Dig into a real growth problem: audit our current channel mix, including the paid program, identify the biggest lever, and present a 30-day plan. We evaluate on how you diagnose, how you prioritize, and whether your plan would actually move the number.
Decision — We move fast after the trial.
If you want to own the growth machine behind one of the fastest-growing developer tools on the internet, and you're ready to be accountable to the number, not just advise on it, this is your shot.
👉 Apply now.
