Let’s start with the role

As a Social Media Specialist, you will be responsible for executing, optimizing, and growing Betano’s organic social media presence in the Philippines. Working in close collaboration with the HQ Marketing team, you will adapt our global content framework to the local market, bring global campaigns to life for Filipino audiences, and ensure the brand’s voice is consistently represented across platforms.

As a Social Media Specialist, you will:

• Develop and execute Betano Philippines’ organic social media strategy, aligned with our global content framework and business objectives;
• Adapt and localize global campaigns and activations for the Philippine market, ensuring the content resonates with local audiences;
• Create engaging and shareable content, including text, image and video, in collaboration with the creative department and agencies;
• Manage and maintain social media accounts, including Facebook, X, Instagram, YouTube, and TikTok;
• Develop and fully execute posting plans and calendars for organic content, following the centralized content calendar, planning process and approval workflow, and in coordination with Content, Marketing, CRM and Performance teams;
• Collaborate with the HQ Marketing team, sponsorships, creative, digital, product teams and agencies to deliver consistent, premium content and integrated marketing campaigns;
• Monitor social media channels and respond to comments, messages and mentions in a timely and professional manner, supporting community growth;
• Use social listening and analytics tools to track and report on performance, and turn insights into optimization opportunities;
• Stay ahead of platform trends and audience behaviors, and recommend ways to drive innovation and improve our social media presence;
• Work closely with creators, influencers and partners to develop and execute collaborations tied to sponsorships or cultural moments;
• Test and use social and AI-powered tools that improve content creation, planning and reporting;
• Ensure all content follows brand guidelines, local regulations and responsible gaming standards.

What you will bring:

• Bachelor’s degree in Marketing, Communications, or a related field;
• At least 2 years of experience in organic social media marketing, preferably in a B2C environment;
• Strong knowledge of platform-specific best practices and content formats across social media platforms, including but not limited to Facebook, X, Instagram, YouTube and TikTok;
• Experience in developing and implementing social media strategies that drive business growth;
• Experience with social media listening and performance tools (e.g., Sprout, Brandwatch, or similar), and strong analytical skills to measure and improve campaign performance;
• Excellent writing and communication skills in English;
• Fluency in Filipino (Tagalog) is a strong asset, with a good understanding of Philippine social media culture and audience behavior;
• Ability to manage multiple projects and collaborate cross-functionally with creative, marketing, CRM, performance and agency teams;
• Experience working within regulated industries (e.g., gaming, sports, entertainment) is a plus;
• Familiarity with AI-powered content creation tools is a nice-to-have.

Kaizen Gaming Perks

• 🕑 Hybrid way of working
• 🏃 A buddy will support you with your onboarding
• 💸 Competitive pay and bonus scheme
• ⭐Developmental 360° feedback framework
• 📚 Unlimited access to Udemy & continuous training

#LI-Hybrid