Welcome Tomorrow is a fast-growing, Africa-focused digital marketing and growth agency dedicated to helping ambitious companies achieve sustainable online growth through innovative performance marketing, creative production and advanced analytics.

Welcome Tomorrow was founded in 2021, starting from a simple observation: the world's most advanced growth marketing techniques are not localised for emerging markets. Online marketing is increasingly complex and competitive and there is too much fragmentation in the expertises required to build sustainable compounding growth. Today, very few partners have a 360 vision of the key components that contribute a business success.

Bringing state-of-the-art performance marketing expertise, Welcome Tomorrow is on a mission to redefine what a trusted growth partner is in Emerging Markets, starting with Africa. We operate along 3 main pillars:

• Performance Marketing: we build an implement campaigns that driving business results for our customers (such as online sales, leads, usage or revenue) for mobile apps and web.
• Creative Studio: relevant creatives and messaging are paramount in any campaign performance. We design specific data-driven creatives for each marketing channel and adopt a systematic A/B testing approach.
• Tracking & Analytics: we enable our customers to collect, visualise and activate their 1st party data across multiple platforms and channels to make better business decisions, faster.

Requirements

Role Description

As Senior Performance Manager, you’ll lead paid media for a portfolio of top banks, fintechs, telcos and iGaming brands across Africa, and turn their spend into measurable, profitable growth. This is a hands-on senior role: you’ll set a strategy that goes beyond paid media to include measurement and organic channels, keep every part of each project moving, and stay close enough to each account to read what the data is telling you before anyone else does. You’ll train our junior paid media specialists and be the performance expert our clients trust to hit their CAC and acquisition targets. If you want to shape how pan-African ambitious digital brands grow, this job is for you.

This is a hybrid role based in our Cape Town office, 3 days a week in the office and 2 days remote. You’ll report to our Head of Performance.

What you will achieve

• In your first 30 days: audit every account’s paid media set-up and tracking, fix the critical measurement gaps, and ship your first quick wins for each client.
• By 3 months: show clear CAC and ROAS improvements against baseline across your portfolio, running a live testing roadmaps for every client you manage, and leading your first round of QBRs. You'll be presenting each client’s results based on the strategy you executed, and plan for the upcoming quarter.
• By 6 months: ability to enrich our internal processes and SOPs and sharing your knowledge with our newest team members, being seen an an emerging pillar of our performance team and able to take on some of our largest accounts end-to-end.

We’ll track your success on the quality and depth of the strategies you will put in place, hitting our customers KPIs, plus client satisfaction, retention and account growth.

What you will do

• Lead the client relationship: run weekly calls and monthly and quarterly business reviews, turn results into clear recommendations for marketing and C-level stakeholders, and work with client compliance teams to get ads in regulated verticals approved quickly.
• Set the strategy: own the paid media strategy for your client portfolio across Google Ads, Meta, TikTok, programmatic and independent ad networks, for both app and web, from awareness to retention. Build channel plans, budgets and forecasts, and reallocate spend based on marginal returns.
• Optimise every day: launch, manage and optimise campaigns (bidding, targeting, audiences, creative rotation), run a structured testing programme across ads, landing pages and offers, and brief our Creative Studio with what the data shows.
• Measure what matters: own tracking and attribution with our analytics team and client tech teams (MMPs, pixels, conversion APIs, GA4, UTM governance, offline conversions), build dashboards, and use incrementality tests to prove what spend actually drives growth.
• Grow accounts and win new ones: spot channels and markets expansion opportunities, and identify relevant new services to sell to our clients. Join new business pitches to understand prospects needs and deliver technical presentations.
• Lead and develop the team: manage and mentor our paid media specialists, review their work and build their skills, and work hand in hand with our Creative, SEO and Analytics teams.

Qualifications

You have:

• 5+ years in performance marketing, including at least 2 years in a senior or lead role, ideally in an agency running several client accounts at once.
• A proven record of managing combined client budgets of $50k+ a month and hitting CAC or ROAS targets, and you can walk us through your numbers.
• Deep hands-on expertise in Google Ads and Meta, and strong working knowledge of at least two of TikTok, Programmatic, Snapchat or Apple Search Ads.
• Advanced measurement skills: MMP experience (AppsFlyer, Adjust), GA4/Firebase and Google Tag Manager, server-side tagging, conversion APIs and the impact of signal loss.
• Strong analytical skills (Data Studio or similar, advanced spreadsheets) and experience turning structured experiments into budget and creative decisions.
• A clear communicator who can explain performance to non-specialists and influence senior stakeholders, with the right to work in South Africa and happy to travel locally and internationally.

Nice to have:

• Experience in fintech (payments, digital banking, lending or iGaming) or other regulated verticals, ideally across different African markets.
• Strong AI literacy, meaning you can demonstrate building tools and workflows that positively impacted your team's performance.
• Experience with marketing mix modelling or geo-holdout incrementality testing.

Don’t tick every box? Apply anyway. We hire for what you can prove, not for degrees or years on a CV.

Benefits

🍿 Benefits

• Salary: R45,000–55,000 per month CTC.
• Performance bonus: a variable linked to client retention, upselling our existing clients and the new business you help win.
• Health insurance: Discovery Classic Smart plan.
• 21 days of paid annual leave per year.
• Learning budget: up to R20,000 per year for training, certifications and conferences.
• Equipment: a MacBook and all the tools you need, provided by the company.
• International travel: occasional trips to meet clients and our team in other African markets.

🦄 About us

👉🏾 At Welcome Tomorrow, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not practice any discrimination based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability

👉🏾 We are one of the fastest-growing companies in Africa, solving business challenges with marketing innovation

👉🏾 To know more about us, have a look at our values

🚦 Process

• Application: no cover letter. Answer 3 short questions. We reply to every candidate within 5 working days.
• Technical interview (60 min) with our Performance Lead, including a live audit of a real ad account: no preparation needed.
• Leadership and client management interview (45 min) with our COO.
• Final interview (45 min) with our CEO, plus reference checks.