About this Senior Executive, Business Partnership role at Singapore Public Service
Singapore Public Service · Onsite · SDC Office
[What the role is]
To drive sales revenue for Sentosa and its Island Partners by managing island partner accounts, expanding sales opportunities, and increasing product distribution across multiple channels. The role works closely with internal and external stakeholders to improve guest experiences, strengthen partner relationships, and deliver commercial outcomes that support business growth and guest satisfaction.[What you will be working on]
Business Partnerships & Account Management
- Manage a portfolio of Island Partners and strategic partners to support sales growth and maximise the distribution of partner products and experiences across Sentosa's sales channels.
- Build and maintain strong working relationships with partners through regular engagement, performance reviews and business discussions.
- Support the onboarding and commercialisation of new products, experiences and partnerships to enhance Sentosa's visitor offerings.
- Participate in commercial discussions and negotiations to achieve mutually beneficial business outcomes and competitive market offerings.
- Act as the key liaison between partners and internal stakeholders to ensure the successful delivery of initiatives and operational requirements.
Product Distribution & Guest Journey Management
- Coordinate the onboarding and management of partner products and experiences across online, on-site, B2B and other distribution channels.
- Work closely with internal teams to ensure product information, pricing, inventory and fulfilment processes are accurately maintained.
- Review and improve guest journeys across digital and physical touchpoints to enhance the customer experience and drive conversion.
- Manage product updates and operational changes, ensuring timely implementation across all sales platforms.
Sales Development & Campaign Support
- Identify opportunities to grow sales through campaigns, partnerships and new distribution channels.
- Support the development and execution of tactical and precinct-wide sales campaigns in collaboration with internal and external stakeholders.
- Prepare proposals, presentations and recommendations to support business growth initiatives.
- Monitor market trends, competitor activities and consumer insights to identify opportunities for improvement and innovation.
Performance Management & Reporting
- Monitor sales performance and partner account activities against business objectives.
- Prepare sales forecasts, performance reports, dashboards and presentations for management and partners.
- Maintain accurate sales, product and partner information across reporting systems.
- Track campaign performance and provide recommendations to improve sales and operational outcomes.
- Present insights and updates to stakeholders to support decision-making and business planning.
[What we are looking for]
- Degree in Business, Marketing, Hospitality, Tourism or a related discipline.
- Minimum 2–3 years of relevant experience in account management, business partnerships, sales, channel distribution or business development.
- Strong stakeholder management and relationship-building skills, with the ability to engage and influence internal and external partners.
- Good commercial acumen with experience supporting business negotiations, partnerships and sales initiatives.
- Strong analytical and numerical skills, with experience in sales reporting, forecasting and performance tracking.
- Proficient in Microsoft Excel and PowerPoint, with the ability to analyse data and present insights effectively.
- Strong communication, presentation and project coordination skills.
- Meticulous, resourceful and able to manage multiple projects in a fast-paced environment.
- Experience in tourism, attractions, hospitality, travel, e-commerce or related industries will be an advantage.
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