Role Title Senior Director – Reporting Department Technology Location Mumbai WPP Media is WPP’s global media collective About WPP Media In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to deliver unparalleled growth for our clients. Role purpose At WPP Media, technology is at the heart of everything we do, and it is WPP IT’s mission to enable everyone to collaborate, create and thrive. WPP IT is undergoing a significant transformation to modernise ways of working, shift to cloud and micro-service-based architectures, drive automation, digitise colleague and client experiences, and deliver insight from WPP’s data and reporting platforms. The Senior Director – Reporting will be responsible for driving the development, enhancement, maintenance, and support of enterprise applications, reporting solutions, and Microsoft SQL Server-based platforms. The role requires a strong combination of application development capability, SQL Server expertise, reporting understanding, and business-facing delivery experience. Working closely with business users, market SMEs, technology teams, and cross-functional stakeholders, you will understand business requirements, translate them into scalable technical solutions, and ensure reliable delivery across Development, UAT, and Production environments. You will play a pivotal role in bridging business requirements and technical execution, ensuring that applications, databases, and reporting solutions are robust, secure, high-performing, and aligned with business needs. Key Responsibilities • Design, develop, enhance, test, and maintain enterprise applications using the Microsoft .NET technology stack. • Develop and maintain ASP.NET web applications and Windows desktop applications using WinForms / WPF. • Build reusable, scalable, and maintainable application components aligned to business and technology requirements. • Perform application debugging, troubleshooting, performance tuning, and production issue resolution. • Participate across the full Software Development Life Cycle, including requirement understanding, design, development, testing, deployment, and support. • Design and develop complex SQL Server stored procedures, optimized queries, and database objects. • Perform SQL query tuning, database performance optimization, and support database design based on business requirements. • Ensure data integrity, consistency, security, and reliability across application and reporting databases. • Support SQL Server administration activities including performance monitoring, index maintenance, job scheduling, and SQL Server Agent jobs. • Troubleshoot database issues and support SQL Server performance improvement initiatives. • Support application and database deployments across Development, UAT, and Production environments. • Provide production support and resolve application, reporting, and database issues within agreed SLAs. • Interact directly with business users to understand issues, gather requirements, and translate them into technical solutions. • Perform root cause analysis for recurring issues and recommend permanent fixes. • Prepare technical documentation, deployment notes, process documents, and support guides where required. • Coordinate with cross-functional teams during implementation, release, migration, and production support activities. • Support reporting and automation initiatives using relevant Microsoft and cloud-based technologies. • Drive ownership, accountability, and continuous improvement across assigned development, reporting, and support areas. Skill Requirements Essential Skills & Experience • Bachelor’s degree or higher in Computer Science, Information Technology, Engineering, or a related discipline. • 10–12 years of relevant experience in application development, SQL Server database development, reporting platforms, and production support. • Strong experience in C# and .NET Framework / .NET. • Experience in ASP.NET MVC / ASP.NET web application development. • Experience in Windows Forms or WPF desktop application development. • Strong hands-on experience with Microsoft SQL Server. • Advanced SQL programming skills, including stored procedures, functions, views, and complex queries. • Experience in query optimization, performance tuning, and database troubleshooting. • Experience in IIS deployment and application configuration. • Experience in REST APIs / web services. • Experience with source control tools such as Git, Azure DevOps, or TFS. • Strong understanding of application support, release management, and production issue resolution. • Excellent oral and written communication skills, with experience interacting with both business and IT stakeholders. • Ability to work independently and manage multiple priorities effectively. • Fluent in English. Desirable Skills & Experience • Experience with SSIS. • Exposure to Azure DevOps and CI/CD pipelines. • Exposure to Microsoft Azure. • Experience with Microsoft Power Platform, including Power BI, Power Automate, and Power Apps. • Exposure to React and Node.js. • Exposure to Google Cloud Platform. • Exposure to Python. • Understanding of reporting platforms, dashboards, and data integration concepts. • Relevant Microsoft, SQL Server, Azure, Power Platform, or cloud certifications will be preferred. Behaviours You’re open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded to new ideas, new partnerships, and new ways of working. You’re optimistic: We believe in the power of creativity, technology and talent to create brighter futures for our people, our clients and our communities. We approach all that we do with confidence: to try the new and to seek the unexpected. You’re extraordinary: We are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we deliver extraordinary every day.