Job Description

Purpose of the role

To create content that highlights and promotes the bank’s goals and objectives across various platforms and omnichannels to appropriate channels by crafting compelling narratives and designing engaging visual content

Accountabilities

• Collaboration with internal stakeholders to develop content messages, themes and topics which communicate the bank’s objectives.
• Management of the end-to-end content creation process including as needed writing, editing, animation creation, and static asset development which will be used and communicated across platforms.
• Management of content that engages clients and other stakeholders via articles, social media, videos and infographics.
• Monitoring the performance of content across various channels using analytics tools.
• In certain cases, development and maintenance of platforms such as microsites to promote the bank’s business objectives, values, products, services and campaigns for specific audiences.

Assistant Vice President Expectations

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Join us as a Sales Content & Presentation Manager, you’ll turn complex products, propositions and business information into compelling stories that make sense to clients. This is much more than presentation design. You’ll use your editorial judgement, writing skills and visual storytelling expertise to determine the strongest message and bring it to life through high-quality client-facing content.

Working alongside Product, Proposition, Sales, Marketing and subject matter experts, you’ll get underneath the detail, understand the audience and challenge existing content where it could be clearer or more impactful. You’ll simplify technical or complex information and transform it into polished presentations and sales materials that help communicate our capabilities effectively.

You’ll create content across areas including Cash Management, FX, Liquidity, Digital Channels, Trade & Working Capital and Issuing, covering everything from sales presentations and case studies to award submissions, templates and sales-enablement materials. Alongside delivering great content, you’ll help improve how it is created and reused, embedding stronger standards and making effective use of digital and AI tools.

To be successful in this role, you will have the following:

• Demonstrable experience developing B2B sales, product, proposition or client-facing content, ideally within financial services or another complex, regulated or technical environment.
• Experience translating complex products, propositions or specialist subject matter into clear, accessible client communications.
• Solid experience developing high-quality presentations and other client-facing content, supported by advanced proficiency in Microsoft PowerPoint.
• Knowledge or experience of Cash Management, Payments, Liquidity, FX, Trade & Working Capital, Digital Banking or Issuing would be beneficial.
• Experience working within brand, content governance or regulatory/control frameworks, with an understanding of content management and lifecycle principles; familiarity with content management, digital asset management or sales-enablement platforms would be beneficial.

Desirable skills include:

• Experience working within brand, content governance or regulatory/control frameworks, with an understanding of content management and lifecycle principles; familiarity with content management, digital asset management or sales-enablement platforms would be beneficial.
• Client and commercial mindset, distinguishing between what stakeholders want to say and what clients need to understand.
• Effective stakeholder management, influencing and constructive challenge.
• A good digital and AI awareness mindset

You may be assessed on the key critical skills relevant for success in role such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role will be based in London