Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.

Overview                                                                                                                                                            

Key Responsibilities:                                                                                                                                                     

Managing Programmatic Media Campaigns

• Lead the development and execution of comprehensive marketing campaigns across various channels, including video, display, audio, and digital out-of-home.
• Oversee the daily management and optimization of campaign budgets to ensure efficient and effective spending across all media tactics.
• Enhance campaign performance by optimizing delivery strategies across insertion orders and line items to maximize targeting effectiveness.

Planning & Reporting on Programmatic Campaigns

• Act as a trusted advisor, offering recommendations to optimize media strategies and exceed campaign goals.
• Create and deliver detailed post-campaign analyses, providing actionable insights and recommendations to Marketing Managers for enhancing future campaigns across key business areas

Programmatic Innovation

• Keep up-to-date with the latest innovations and offerings from key programmatic partners, focusing on testing and integrating new strategies.
• Utilize a range of media tools to track industry trends, audience sentiment, share of voice, customer interactions, sales opportunities, and content creation ideas.
• Drive business growth by identifying new opportunities and collaborating with planning and production teams to implement creative solutions.

Competencies:                                                                                                                                                

• Action Oriented
• Collaborates
• Customer Focus
• Drives Results
• Communicates Effectively                                                                                                                            

Skills:                                                                                                                                                   

• Strong attention to detail
• Organization
• Problem-solving
• Excellent written and verbal communication skills
• Data Analysis
• Digital Campaign Management                                                                                                                                 

Direct Manager/Direct Reports:                                                                                                                                                               

• Reports to Manager, Programmatic Media & Digital Operations
• No Direct Reports

Travel Requirements:                                                                                                                                                   

• None                    

Physical Requirements:                                                                                                                                               

• Extended Sitting

Location:                                                                                                                                                            

• On site-5 days per week

Working Conditions:                                                                                                                                     

• Working in an office setting: computer work, camera on virtual meetings                

Minimum Education:                                                                                                                                                    

• University/College degree in a related area of study, or equivalent experience

Minimum Years of Work Experience:                                                                                                                     

• 1-2 in Programmatic Media planning, activation & reporting across leading Demand Side Platforms (DSPs)               

Minimum Leadership Experience:

• None                                                                                    

Certifications:                                                                                                                                                  

• Any media platform certifications considered an asset

Other Requirements/Assets:                                                                                                                                                     

• Experience with media buying in a retail environment