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About this Product Marketing Manager, Emerging Formats role at Future Publishing

Future Publishing · Hybrid · New York, New York, United States

Who We Are 

We're Future, a global leader in specialist media. Our people bring our trusted brands to life, helping millions of people discover expert content that informs, inspires, and drives action. As a pioneering multiplatform media powerhouse, we provide expert content and technology that build valuable communities across all channels.

You'll join our Commercial Product Marketing team, driving innovation across Future's global portfolio of premier digital brands. We connect millions of engaged consumers with leading advertisers through market-leading ad products, high-impact content, and proprietary technology. Our team turns industry insights into revenue opportunities that power sustainable commercial growth.

Description

We’re looking for a self-starting Product Marketing Manager to explore, define, and launch new commercial opportunities across multiple emerging products and formats at Future.

These opportunities may begin as early ideas rather than fully formed products. You’ll assess which are worth pursuing, define what customers need, and work out what Future must build or coordinate to deliver them. You’ll manage several opportunities at different stages, moving each from discovery and internal scoping through validation, launch, and growth.

You’ll be the person who brings the right teams together and keeps work moving across a varied portfolio. This role needs strong judgment, curiosity, organization, and the ability to create structure when the path is unclear.

What You'll Do

You will report to the Director of Product Marketing.

  • Manage a Portfolio of Opportunities: Keep multiple products and initiatives moving at once, with clear priorities, owners, milestones, and next steps.
  • Find and Prioritize Opportunities: Research customers, the market, competitors, and Future’s capabilities to assess potential value, revenue, strategic fit, and delivery complexity.
  • Scope the Offer: Define the target customer, use case, value proposition, product requirements, commercial model, and launch needs for each selected opportunity.
  • Coordinate the Work: Bring together Product, Editorial, Sales, Operations, Marketing, and external partners to resolve open questions and move concepts forward.
  • Validate Demand: Work with customers and Sales to test concepts, propositions, pricing, packaging, and willingness to buy.
  • Run Pilots: Define goals, success measures, feedback loops, and decision gates; use results to recommend what to scale, refine, or stop.
  • Develop Go-to-Market Plans: Create positioning, messaging, and sales materials, then partner with Marketing to plan and deliver external launches that build awareness, generate demand, and drive adoption.
  • Build Repeatable Growth: Identify what can be standardized, packaged, or expanded across customers and markets.

What You’ll Bring

  • 5+ years of experience in product marketing, product management, commercial strategy, growth, media, publishing, or a related discipline.
  • Experience taking an early-stage product, format, or commercial opportunity from discovery through testing or launch.
  • Strong customer research and commercial judgment, including the ability to evaluate opportunities with incomplete information.
  • Experience scoping work across multiple teams and keeping decisions, owners, and next steps clear.
  • Strong project leadership: able to build momentum without direct authority or a fully defined process.
  • Ability to balance customer value, revenue potential, operational feasibility, and strategic fit.
  • Excellent written and verbal communication skills, including the ability to make complex or emerging offers easy to understand.
  • Highly autonomous, organized, and comfortable moving between strategic thinking and hands-on execution.
  • Experience with video, newsletters, ecommerce, creator-led products, or digital publishing is a plus.

What We Offer

  • Medical, dental, and vision coverage 
  • 401k plus a company match
  • Uncapped leave
  • When we hit our targets, enjoy a share of our profits with a bonus
  • Refer a friend and get rewarded when they join Future
  • Well-being support with access to our Colleague Assistant Programs
  • Opportunity to purchase shares in Future with our Share Incentive Plan

The expected range for this role is $90,000 - $120,000. This is a hybrid role, working 2 days from the New York office.

Internal job family level Commercial 5

Diversity and Inclusion

At Future, we’re working to attract, retain and foster diverse talent, educate our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.

Please let us know if you need any reasonable adjustments. 

#LI-Hybrid

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About Future Publishing

We are Future

Connectors. Creators. Experience Makers

Future is a global multi-platform media company and leading digital publisher, with scalable brands and diversified revenue streams. We are dedicated to connecting over 300 million people worldwide with their passions, through expert content, world-class events and cutting-edge proprietary technology. We have big ambitions to transform media and change people’s lives.

We have a market-leading portfolio of over 220 brands spanning across technology, gaming, TV & entertainment, women’s lifestyle, music, sport, creative and photography, home interest and B2B. You may have heard of us…

But a stellar heritage isn’t enough. We continue to grow our portfolio and launch new brands, restlessly looking to improve, innovate and push the boundaries of what can be done. We develop leading-edge technology which is disrupting the media marketplace.

Together, we’re exceeding the expectations of everyone we exist for – our audiences, clients, staff and shareholders. In a short space of time, Future has transformed into an innovative global media platform.

We reap the rewards too, of course, with a fun and creative place to work with endless opportunities to forge a career. We believe in teamwork that transcends location, so we don’t have a Future HQ but a globally connected workforce across the UK, US, Europe and Australia

Every kind of talent is celebrated here.. We hire for person not for the role, looking for people who share our ambitions to be bold and innovate, making Future a global success story.

See all jobs at Future Publishing →

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