About this Product Marketing Manager role at Lwolf
Lwolf · Remote · United States (Remote)
Reporting to the Director of Product Marketing, you will own a segment of the Lone Wolf portfolio from end to end. You will drive positioning, product launches, pricing strategy, and the core content our sales team carries to market. When a broker or agent decides whether your product is worth their investment, your work directly shapes that decision.
Responsibilities:
• Keep your product story strictly aligned with the broader Lone Wolf narrative.
• Translate AI capabilities into practical, undeniable value for real estate professionals.
• Maintain competitive intelligence for your suite of products and build it directly into your positioning.
• Serve as the internal subject matter expert for your product line and target buyers.
Go to Market & Strategy
• Lead go to market launches for your products, covering everything from market segmentation through final sales readiness.
• Execute pilot programs to test positioning and pricing before wider release.
• Track launch impact strictly against pipeline, adoption, and revenue.
• Recommend strategic pricing and packaging for your products within the overall portfolio framework.
• Partner with Demand Generation to build campaigns that drive pipeline and product adoption.
• Lead go to market launches for your products, covering everything from market segmentation through final sales readiness.
• Execute pilot programs to test positioning and pricing before wider release.
• Track launch impact strictly against pipeline, adoption, and revenue.
• Recommend strategic pricing and packaging for your products within the overall portfolio framework.
• Partner with Demand Generation to build campaigns that drive pipeline and product adoption.
Sales & Revenue Enablement
• Build comprehensive enablement materials that empower reps to sell and demo your products with absolute confidence.
• Deliver high impact product training and webinars to internal teams and customer audiences.
• Equip the sales team with targeted battle cards, objection handling guides, and competitive positioning strategies.
• Collaborate with Customer Success to build resources that drive account expansion and retention.
• Partner closely with Demo Engineering to ensure technical demonstrations perfectly match your messaging.
• Build comprehensive enablement materials that empower reps to sell and demo your products with absolute confidence.
• Deliver high impact product training and webinars to internal teams and customer audiences.
• Equip the sales team with targeted battle cards, objection handling guides, and competitive positioning strategies.
• Collaborate with Customer Success to build resources that drive account expansion and retention.
• Partner closely with Demo Engineering to ensure technical demonstrations perfectly match your messaging.
Market Intelligence & Content
• Conduct direct customer interviews and run detailed win and loss analysis on your products.
• Analyze market trends and product usage data to inform future roadmap priorities.
• Own the vital content that carries your products to market, including one pagers, pitch decks, web copy, and case studies.
• Direct content partners and hold their output to an exceptionally high standard.
• Partner with product management to translate the technical roadmap into compelling market language.
• Conduct direct customer interviews and run detailed win and loss analysis on your products.
• Analyze market trends and product usage data to inform future roadmap priorities.
• Own the vital content that carries your products to market, including one pagers, pitch decks, web copy, and case studies.
• Direct content partners and hold their output to an exceptionally high standard.
• Partner with product management to translate the technical roadmap into compelling market language.
Requirements:
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