About this Senior Product Marketing Manager role at Motive
Who we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Visit gomotive.com to learn more.
About the Role:
As a Senior Product Marketing Manager you will own go-to-market strategy and PLG motions for Motive products. The ideal candidate is a strategic thinker capable of driving GTM plans, competitive positioning, and customer acquisition and growth strategies in a fast-moving environment. You will have strong attention to detail, execute efficiently, and be fluent in using data to drive decision-making. You’ll also be an excellent communicator able to build strong relationships across teams as this role requires you to work cross-functionally with product management, demand generation, communications, enablement and other teams to drive awareness, adoption, and revenue growth.
What You'll Do:
- Develop and execute go-to-market plans for Motive’s product offerings, ensuring alignment with company objectives and revenue targets.
- Drive marketing efforts for new product launches and feature releases, working closely with cross-functional teams to ensure a seamless rollout.
- Act as a key player in PLG motions to support product adoption and growth.
- Define positioning, messaging, and value propositions that resonate with key audiences, and differentiate Motive’s AI platform capabilities in a competitive landscape.
- Leverage data and customer insights to refine messaging, pricing, and product strategy.
- Develop sales collateral, presentations, and training materials to enable the sales team to effectively position and sell Motive’s A-powered technology.
- Collaborate with demand generation, lifecycle and content marketing teams to create compelling campaigns that drive awareness and lead generation.
- Build a deep understanding of industry trends, pain points, and buyer personas.
- Identify opportunities for differentiation and expansion.
- Act as the voice of the customer within the organization, ensuring that product development aligns with market needs.
- Work closely with Product Managers to influence roadmap decisions based on customer feedback and market insights.
- Collaborate with channel and partnership teams to develop co-marketing initiatives that expand Motive’s reach in the physical operations space.
What We're Looking For:
- Bachelor's degree in Marketing, Business, or a related field.
- 7+ years of experience in product marketing.
- Experience at companies focused on AI-powered SaaS products, SaaS-enabled hardware, agentic or automated workflows, or fintech are strongly preferred.
- Strong ability to translate complex technical features into clear, compelling customer benefits.
- Proven track record in driving GTM strategies, messaging, and sales enablement for enterprise or mid-market products.
- Excellent communication, storytelling, and presentation skills, capable of conveying complex information in a clear and persuasive manner.
- Adept in building strong working relationships with Product Directors and other cross-functional team members.
- Ability to manage multiple projects and priorities while maintaining a strategic perspective.
- Agile and able to adapt quickly to shifting market dynamics and organizational priorities.
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits.
The compensation range for this position will depend on where you reside. Motive uses three geographic zones to determine pay range. For this role, the compensation ranges are:
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
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The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.
All job postings are for existing vacancies. Please note; some interviews or new-hire training sessions may be held in person at one of our global offices.
