About this Product Manager, Mid-Market Activation role at Float
About Float
Float is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, Float enables businesses to streamline financial operations and optimize cash flow, so they can focus on what matters most: growth.
As one of Canada’s fastest growing companies and top-rated startups in 2025, 2024 and 2023, Float is customer-obsessed, passionate and entrepreneurial, with a team that includes leaders from Uber, Stripe, Shopify, Top Hat, Ada, Doordash, Snowflake, and Wealthsimple.
At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success.
Our Product
Float is Canada’s intelligent financial operating system, combining modern financial services and software to help businesses spend, save, and grow. Trusted by more than 7,500 Canadian companies, Float provides high-limit corporate cards, automated expense management, next-day bill payments, high-yield accounts, and industry-leading support, all built in Canada, for Canada. Float recently announced our $85 million Series C, and is backed by world-class investors, including Inovia Capital, Growth Equity at Goldman Sachs Alternatives, OMERS Ventures, and Silicon Valley Bank.
Our team is a collection of ambitious, collaborative and mission-driven people from all walks of life but with one goal: helping Canadian companies not just survive but thrive. And we’re looking for bold innovators to help shape the future of business finance in Canada.
AI Use in Our Hiring Process
We use technology, including artificial intelligence (AI), to support parts of our hiring process. This may include AI-assisted scheduling and candidate communications, and AI-generated interview notes, guides or summaries to help our team focus on the conversation. All hiring decisions are made by our hiring team.
About the Role
We’re hiring a Product Manager for our Mid-Market Activation squad — one of three squads inside Float’s Spend Management pillar, reporting to the Head of Spend Management.
The mission is simple to state and hard to do: put a Float card in the hands of every employee who should have one, and get them spending fast. Today, too many mid-market accounts sign with Float and then sit at a fraction of the employee coverage they should have — because issuing cards is manual, onboarding is manual, and nothing tells an admin who is missing a card.
Your job is to remove every manual step between “an employee exists” and “that employee has spent.” You’ll own active cardholder penetration — the share of employees at each account holding and actively using a Float card. It’s one of two terms that multiply into Float’s card volume, and it’s yours alone.
This is a role for a PM with solid fundamentals who wants to own a real number with real scope, alongside senior product leaders. You’ll work with a designer and four engineers, plus Product Ops/Analytics, Sales, and CX.
What You’ll Own
Surface area
Card issuance and provisioning — templates, bulk create, and the workflows admins use to get cards out
HRIS and SCIM integrations — new hire in the HR system triggers a card, with no admin action
The Overview page and Action Items — the surface that tells an admin what to do next, plus the framework other squads publish their items into
Onboarding and activation nudges — everything between card issued and first successful transaction
Reimbursement-to-card conversion — turning out-of-pocket spend into a signal for who needs a card
Activation-window declines — first-transaction failures on brand new cards, which are usually a configuration problem at issuance rather than a limit problem
Outcomes you’re accountable for
Active cardholder penetration
Median time to first spend for a new cardholder
Share of mid-market accounts with a live HRIS/SCIM connection
Share of new cards issued through automated provisioning rather than manual create
What You’ll Be Responsible For
Product execution and delivery
Own features end-to-end, from discovery through launch and iteration.
Translate customer and business problems into clear requirements and user stories that engineering can estimate against.
Partner closely with Design and Engineering to ship intuitive, high-quality workflows on time.
Manage dependencies, scope trade-offs, and delivery risks with clarity and accountability.
Roadmap ownership
Own your squad’s roadmap within a defined mission and metric. Candidate initiatives are pre-populated; sizing, sequencing, and cuts are your call, with support from the Head of Spend Management.
Defend that sequencing in pillar prioritization conversations, with trade-offs and impact stated plainly.
Balance speed, quality, and commercial priorities within your scope, and re-cut the plan when the data says the current one is wrong.
Customer-focused development
Talk to admins, HR, and ops teams — the people doing the provisioning — and to Sales and CX about where accounts stall.
Identify and remove high-friction steps in B2B workflows: permissions, bulk actions, integrations, onboarding.
Data-driven decision making
Define and track success metrics for everything you ship.
Set baselines with Product Ops early, and instrument Action Item completion, which doesn’t exist today.
Analyze funnels and experiments to guide iteration, and improve measurement clarity in your area.
AI-enabled product and workflow thinking
Use AI tools to accelerate research, documentation, analysis, and planning.
Identify responsible, high-leverage AI use cases in provisioning and activation, and evaluate risks, data requirements, and guardrails when proposing them.
What Success Looks Like (6–12 Months)
You independently own and deliver against your squad’s roadmap with minimal day-to-day direction.
Active cardholder penetration is measurably up at mid-market accounts, and automated provisioning has displaced a meaningful share of manual card creation.
Time to first spend is down, and first-transaction declines on new cards are down.
Action Item completion is instrumented, baselined, and improving.
You’re seen as a reliable, coachable, high-growth PM who consistently raises the bar.
What We’re Looking For
You have strong product fundamentals. 3+ years of hands-on B2B SaaS product management in a startup or scale-up. You’ve owned features end-to-end and can point to measurable impact.
You put customers first. You start from real workflow friction and care deeply about usability. You can tell a high-friction B2B workflow from a low-friction one.
You act like an owner. You take responsibility for outcomes, not output. You escalate risks with options and follow through on commitments.
You’re analytically strong. Comfortable with metrics, funnels, and experimentation, with SQL familiarity or a strong partnership with data teams. You use evidence to decide and change your mind when the data is clear.
You have good product judgment. You can differentiate good from bad design, you think in workflows and edge cases, and you partner well with Design and Engineering.
You’re coachable with a high growth slope. You seek feedback, learn quickly, and improve your craft. You’re resilient in ambiguity and energized by growth.
You’re curious about AI. You use modern tools to improve your productivity and clarity, and you’re open-minded about how AI can improve both the product and how PMs work.
Nice to have
Fintech, spend management, or financial operations product experience
SMB or mid-market focused B2B SaaS
Exposure to integrations (HRIS, SCIM, SSO), provisioning systems, permissions, or bulk operations
Experience with activation, onboarding, or growth-style product work
This Role May Not Be a Fit If
You prefer heavy direction rather than operating independently within a defined scope.
You struggle to connect product work to measurable outcomes.
You avoid analytical work, or decision-making based on data.
You resist new tools, feedback, or evolving workflows.
Flexible Work Model
Float is Toronto-based with a hybrid model: in-office collaboration days, plus occasional in-person time for workflow-discovery sessions. Remote candidates within Canada considered, with occasional travel to Toronto.
Our Hiring Philosophy
We hire for character, curiosity, and learning velocity before credentials. Titles matter less than impact, and every hire is expected to raise the bar for Float as a whole.
Why You Should Join
Work at one of Canada's fastest-growing fintech companies
Make a real impact in a high-autonomy, high-growth role
Collaborate with an ambitious and supportive team
Competitive compensation, equity options, and benefits
Hybrid work model – we are based in Toronto with in-office days for connection and collaboration
Enjoy catered team lunches every Tuesday, Wednesday and Thursday
Bring your pup to our dog-friendly office
Thrive in a high-trust, high-performance culture where your work truly matters
In Short
At Float, you’ll thrive if you’re bold, curious, and eager to make a real impact. We're building something special—and having a lot of fun along the way. If you’re excited to build, grow, and win together, we’d love to meet you.
We’re committed to building a workplace that’s welcoming and accessible for everyone. If you need any accommodations during the hiring process or once you join Float, just let us know! You can reach out to Vic ([email protected]), and we’ll work with you to make sure you have what you need to succeed.
