About this Performance Marketing Manager | Betty UK role at Betty
Betty · Onsite · Sofia, Bulgaria
About Us:
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
As our group continues to grow, we’re launching a new regulated venture in Great Britain. Betty UK is a startup company licensed by the Gambling Commission, as a casino operator in April 2026.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values:
- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.
Key Responsibilities:
- Support the User Acquisition Lead in planning, implementing and scaling web user acquisition strategies.
- Execute, optimize, analyze, and report on campaign performance.
- Bring forward innovative campaign ideas and coordinate with stakeholders to execute them effectively.
- Monitor performance across the full acquisition funnel, including traffic quality, conversion, registration, and deposit performance.
- Work with tracking and analytics tools to ensure campaigns are measured accurately.
- Develop expertise in the UK gambling market while collaborating with a diverse team of experts.
- Collaborate with internal and external design teams to produce engaging and high-performing advertising content.
We are looking for:
- 3+ years of hands-on experience in user acquisition, performance marketing, or paid media.
- Experience managing and optimizing campaigns across digital ad platforms such as Google, Meta, TikTok, programmatic, affiliate, or other paid channels.
- Strong understanding of performance marketing metrics, funnel optimization, campaign testing, and revenue growth.
- Experience with GA4, event setup, custom reports, tracking, troubleshooting, and web conversion analysis.
- Strong analytical mindset and proactive attitude, with the ability to turn campaign data into clear insights and actions.
- Excellent communication skills and the ability to work cross-functionally with marketing, product, analytics, design, and external partners.
- A proven track record of executing performance marketing strategies that contribute to revenue growth.
- Fluency in written and spoken English.
- Ability to adapt quickly and perform well in a fast-paced environment.
What we offer:
- Competitive salary
- Premium Health insurance
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space
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