About this Marketing Partner - Molecular & Infectious Disease role at Roche
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
- Analyses the evolving market environment, develops the strategy such as customer segmentations, positioning, branding, messaging, PR/communications, pricing strategy and ensures effective rollout of strategy to the marketplace.
- Assist in the development of a yearly Marketing Plan which outlines marketing strategies and initiatives for the products responsible.
- Laboratory KOL management and development.
- Strategic partnership with 3rd party vendors and medical associations.
- Portfolio Management including inventory and product lifecycle management of instrument and reagents.
- Support in product quality issues and implementation.
- Support in the planning and execution of marketing activities, i.e., Product campaigns/promotions, Exhibition booth, Digital marketing initiatives, etc.
- Product Training and development of selling aids and value stories.
- Provide 2nd line technical support for complex evaluations and projects.
- Support field force with Customer presentation/CMEs, Market intelligence, Formulation of sales arguments, Product information updates.
- Track market trends and competitor movements to deliver actionable insights internally, drive cross-Business Area opportunities, and secure sustainable market position.
- Any other tasks or projects as assigned from time to time.
Who You Are
You are an agile, strategic marketer with strong entrepreneurial drive, outstanding partnering skills, and a genuine commitment to elevating patient care.
Requirements & Qualifications
- Experience: More than 4 years of progressive experience in marketing, product management, or commercial strategy within In-Vitro Diagnostics (IVD), Clinical Diagnostics, or Life Sciences.
- Domain Focus: Expertise in Molecular Diagnostics (e.g., PCR, NGS) is essential; familiarity with Microbiology and Tissue Diagnostics is strongly preferred.
- Communication & Presentation: Exceptional verbal, written, and presentation skills—capable of engaging clinicians, pathologists, and executive leadership with confidence.
- Execution & Project Management: Track record of driving complex, high-pressure projects with ambitious milestones, supported by strong cross-functional collaboration and strategic problem-solving.
- Strategic & Analytical Mindset: Demonstrated success in market analysis, campaign ROI tracking, pricing strategy, and competitive intelligence gathering.
- Education: Bachelors or Masters in Health/Biomedical/Science/Business/Marketing or equivalent experience
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
