About this Marketing Manager – Infusion, Care & Maintenance, MDS role at BD
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
About BD Medication Delivery Solutions (MDS)
BD Medication Delivery Solutions (MDS) provides a broad portfolio of products and solutions that support medication delivery, vascular access, and catheter care across the patient journey. In Japan, MDS is focused on advancing infusion therapy practices and improving outcomes for patients and healthcare professionals.
Job Summary
We are seeking an experienced Marketing professional to drive portfolio growth across infusion therapy and catheter care and maintenance. The role combines direct ownership of strategic projects and commercial execution with responsibility for managing and developing up to two Product Managers.
In addition to managing the existing product portfolio, the Marketing Manager will personally lead end-to-end launches of globally available products not yet introduced in Japan—from opportunity assessment and strategy development through cross-functional alignment, execution, and performance tracking. Reporting directly to the Marketing Director, the role requires close collaboration with stakeholders across Japan, APAC, and global teams.
Key Responsibilities
- Lead New Product Launches: Own end-to-end launch planning and execution, including market assessment, value proposition development, launch readiness, stakeholder alignment, and post-launch performance management.
- Drive Portfolio Growth: Identify and capture market opportunities that accelerate adoption, revenue growth, and the overall performance of the MDS Japan portfolio.
- Lead Cross-functional Execution: Partner with Sales and relevant functions to translate strategy into coordinated market development and commercial initiatives.
- Develop Strategic and Commercial Plans: Lead annual operating plans and three- to five-year portfolio strategies, working with the Marketing Director to define sustainable growth priorities.
- Align Regionally and Globally: Work with APAC and Global marketing teams to align portfolio strategy, evidence needs, launch priorities, and execution plans for Japan.
- Manage Commercial Performance: Own marketing budgets, pricing recommendations, sales forecasts, performance tracking, and corrective action plans for assigned portfolios.
- Shape the Market and Engage Customers: Develop market-shaping initiatives and build trusted relationships with key opinion leaders, customers, and sales teams to strengthen the value proposition and support clinical adoption.
- Develop People: Directly manage and develop up to two Product Managers by setting clear business and individual objectives, defining roles and accountabilities, and providing ongoing coaching and performance feedback. Guide the team in strategy development, stakeholder alignment, problem-solving, and disciplined execution to deliver business results.
Travel
Up to 30% travel for customer visits, field engagement with sales teams, and participation in conferences and industry events.
Education & Language Requirements
- Bachelor’s degree required (MBA preferred)
- Native-level Japanese and business-level English
Required Qualifications
- Proven success leading new product launches from strategy development through execution and performance tracking
- Demonstrated ability to lead complex cross-functional projects and influence diverse stakeholders in global, multinational, and matrix organizations, including collaboration across APAC
- Experience developing annual operating plans and three- to five-year strategic plans
- Strong knowledge of the Japanese medical device market and reimbursement system
- Experience designing and executing market research with external vendors
- Minimum of 5 years of product management experience in the medical device industry
- Strong analytical skills with a results-driven and growth-oriented mindset
- Excellent communication and presentation skills
Preferred Qualifications
- Experience handling products under C1/C2 reimbursement categories
- Background in the pharmaceutical or healthcare industry
- Experience in consulting or strategic advisory roles
- Prior experience as a healthcare sales representative
- Two or more years of experience as a people manager, including coaching, performance management, and development of Product Managers or other marketing professionals
- MBA or equivalent advanced degree
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
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