GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.
Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Job purpose

Develop and execute hematology assets brand strategies and activities in Egypt, delivering strong commercial performance, effective stakeholder engagement and compliant implementation aligned with Hematology Business Unit strategy.

Key accountabilities

Brand Strategy and Planning

·  Develop Egypt brand strategies and annual plans for hematology assets, aligned with global/regional priorities and Hematology BUM guidance.

·  Analyze markets, patient pathways, competitors, access and customer insights to identify opportunities and risks.

·  Define objectives, positioning, key messages and tactical priorities.

Brand Execution and Performance

·  Lead campaigns, materials, programs and omnichannel initiatives to achieve sales, share, reach and impact KPIs.

·  Monitor performance and recommend corrective actions.

·  Ensure timely, high-quality promotional and non-promotional assets with internal/external partners.

Cross-Functional Collaboration

·  Partner with Medical, Access, CGA, Sales, Commercial Excellence and other functions on integrated, patient-centric execution for hematology assets.

·  Work with Sales leadership/field teams on call strategies, segmentation, brand messaging and field feedback.

·  Contribute launch planning, lifecycle management and cross-brand synergies.

Governance, Compliance and Quality

·  Ensure activities comply with policies, ABAC, promotional codes and Egyptian requirements.

·  Lead or support Medical/Legal/Regulatory material reviews for scientific accuracy and compliance.

·  Maintain audit/inspection readiness for activities and documentation.

Customer and Stakeholder Support

·  Support HCP, payer and stakeholder engagement with materials, programs and events in partnership with Sales, Medical, Access and CGA.

·  Use customer insights to refine messages and tactics.

Insights, Forecasting and Budgets

·  Provide demand-forecasting and financial-planning input for hematology assets.

·  Manage brand budgets/resources to maximize impact and ROI under Hematology BUM guidance.

·  Review market data, performance and insights to optimize brand plans.

Key interfaces

Internal: Hematology BUM, Medical Affairs, Market Access, CGA, Sales and Sales Leadership, Commercial Excellence/Omnichannel, Finance, Regulatory Affairs, Pharmacovigilance and relevant functions.

External: HCPs, key external experts, payers, institutions, patient organizations where appropriate/compliant, agencies and vendors.

Required qualifications and experience

·  Bachelor's degree in pharmacy, medicine, life sciences, business or a related field.

·  Postgraduate business/marketing, health economics or relevant discipline is an advantage.

·  5-7 years of pharmaceutical marketing/brand experience, preferably in oncology/hematology or specialty care.

·  Proven brand-plan development/execution and commercial delivery.

·  Cross-functional matrix experience; Egypt/similar-market experience strongly preferred.

Key capabilities and skills

·  Strategic and analytical skills; translate insights into brand strategies and tactics.

·  Excellent communication, presentation and influencing.

·  Understanding of pharmaceutical marketing, compliance and Egyptian market dynamics.

·  Cross-functional collaboration.

·  Integrity, ethics and compliance.

·  Arabic and English fluency.

Skills

Why GSK?
Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Contact information:
You may apply for this position online by selecting the Apply now button.

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