Jobs Companies Philips Marketing Manager

About this Marketing Manager role at Philips

Philips · Hybrid · Shanghai

Job Title

Marketing Manager

Job Description

Job Title

Marketing Manager - Commercial


Responsible for driving portfolio growth, go-to-market excellence, and customer-centric marketing strategies across assigned product, solution, and service portfolios.


Your role

• Drive the go-to-market strategy and execution for assigned product portfolios, ensuring alignment with business objectives, customer needs, and market opportunities.

• Lead new product introductions and launches, collaborating closely with regional, commercial, and global teams to ensure successful execution and on-time delivery.

• Develop annual marketing and business plans through market analysis, competitive intelligence, and consumer insights, translating strategy into impactful portfolio and growth initiatives.

• Create compelling value propositions, optimize portfolio positioning, and design omni-channel customer and shopper experiences that enhance engagement and accelerate business performance.

• Partner with sales, regional marketing, global business units, and cross-functional stakeholders to localize global assets, improve marketing effectiveness, and drive commercial success.


You're the right fit if:


1. Experience

  • 7+ years of experience in marketing, category management, or commercial marketing within a multinational or fast-paced organization.
  • Proven track record of managing product launches and executing integrated marketing campaigns.

2. Skills

  • Strong strategic thinking, market analysis, competitive intelligence, and business planning capabilities.
  • Experience with omni-channel(E-commerce) marketing, customer journey development, and portfolio positioning.
  • Excellent stakeholder management and cross-functional collaboration skills.

3. Education

  • Bachelor's Degree in Marketing, Business Administration, or a related field; advanced degree preferred.

4. Anything else

  • Self-driven with strong project management skills and ability to work independently under broad guidance.
  • Demonstrated ability to translate consumer insights into actionable marketing strategies and commercial results.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 4 days per week. (Work From Home Every Friday)


About Philips


Are you ready to do the work of your life to help the lives of others? Learn more about our business, discover our rich and exciting history and learn more about our purpose. If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care.

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About Philips

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life. For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health. T

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