We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.

About the Role:

About the Role

We are looking for a motivated, results-driven Marketing Executive to accelerate the growth of our Research business in China. You will own marketing for a portfolio of Engineering and Social Science journals, working to increase article submissions, strengthen journal brand awareness and deepen engagement with authors and the wider research community. You will also support our book editors with China-related events, in close collaboration with the global marketing team.

This is an excellent opportunity for a marketer with a passion for scholarly publishing to make a visible impact, working across local and global teams, with a broad mix of channels, from events and WeChat to digital and partner campaigns.

Key Responsibilities

• Marketing planning: Work with the team leader to develop and implement a marketing plan for the Engineering and Social Science journal portfolio, with a clear strategy, objectives, target audiences, tactics and measurable KPIs aligned with China Research business goals.

• Audience insight and campaigns: Analyze the China researcher and author market to refine audience segmentation. Using the author journey as a guide, plan, execute and optimize campaigns across events, social media, digital and third-party platforms, delivering on time, within budget and against marketing-influenced targets.

• Budget management: Manage the marketing budget for your campaigns, monitor spending, track ROI and adjust allocations to get the most from every channel.

• Author events: Plan and deliver virtual and hybrid author events that drive author engagement, build relationships with key institutions, raise journal brand visibility and grow the researcher contact database.

• Social media: Manage a subject-focused WeChat account, including developing the content strategy, creating and scheduling high-quality posts, monitoring performance and trends, and engaging the community, to grow readership and drive traffic to priority journals.

• Digital marketing: Plan and run targeted digital campaigns for different author segments through email, search engines and third-party platforms, supporting submissions, web traffic and open access growth.

• Global and partner collaboration: Work with cross-functional colleagues in Editorial, Marketing, Data Analysis and other teams, locally and globally, to roll out China initiatives. Support society and China-based partners with tailored marketing plans and performance reporting that grow authorship and readership in China and worldwide.

• Analytics and reporting: Track and analyze campaign performance with the relevant tools and metrics, and share clear reports and insights that inform future campaigns.

• Industry awareness: Keep up to date with industry trends, emerging technologies and marketing innovations, and explore new channels and opportunities for incremental growth.

• Book event support: Where book editors need support for events in China, work with the global marketing team on local execution, including liaising with vendors, helping with event design and supporting promotion in the China market.

Qualifications and Experience

Required

• Master’s degree in a science or arts discipline

• 2–4 years’ experience in publishing or marketing

• Solid understanding of marketing principles, including digital, content, social media and event marketing, and branding

• Demonstrated success in managing marketing campaigns across multiple channels

• Proficiency with marketing tools and platforms, such as social media management tools, email marketing software and content management systems

• Strong analytical and problem-solving skills with a data-driven mindset, and experience in market research and data analysis, including marketing analytics tools

• Excellent written and verbal communication skills, with the ability to craft persuasive content and deliver compelling presentations

• Fluency in both English and Mandarin

• Proficiency in Microsoft Office (Word, Excel, PowerPoint)

• Willingness to travel for business

Preferred

• Experience in research publishing and an understanding of the researcher and author market

• Overseas study experience

• Experience using AI tools to support content creation and improve marketing efficiency

Skills and Attributes

• Collaborates effectively with colleagues in cross-functional, global and local teams, and communicates confidently with stakeholders across cultures

• Proactive, innovative and results-driven, with a logical approach to problem solving and a willingness to try new marketing tactics

• Leads and coordinates joint local and global projects

• Listens with patience and empathy to colleague and customer feedback

• Customer-focused: builds a deep understanding of customer needs and develops lasting relationships with stakeholders

• Takes ownership of commitments, follows through and holds self and others accountable for results

• Persists in the face of obstacles and sets high standards to achieve goals

We power infinite possibilities.

For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere. 

We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives. 

Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything. 

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact [email protected] for assistance.

We are proud that our workplace promotes continual learning and internal mobility. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies. Wiley proactively displays target base pay range for United Kingdom, Canada and USA based roles.

When applying, please attach your resume/CV to be considered.