About this Lead Social Producer role at Loblaw
Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
The Opportunity
We are seeking a highly creative and operational Lead Social Producer to own the end-to-end social content engine for a portfolio of Loblaw brands.
This role is critical in evolving how we work. The Lead Social Producer will create clear ownership from idea through execution, bringing creative and production closer together to enable teams to move faster, make decisions with greater autonomy, and significantly increase social-first content and video output.
Sitting at the intersection of social, creative, culture, and production, you will turn brand priorities, audience insights, and real-time cultural opportunities into platform-native content balancing speed, creative excellence, and performance.
You will play a key role in building a modern, scalable production model designed for the pace of social, ensuring we can create more of the right content, faster.
What you’ll do
- Own the end-to-end social content pipeline for your portfolio, from opportunity and concept through production and delivery
- Act as the central point of accountability for getting social content made, creating clarity across priorities, timelines, resources, and decision-making
- Identify and remove unnecessary handoffs, bottlenecks, and process barriers that slow content production
- Build and optimize workflows that enable teams to move from opportunity to execution with greater speed and autonomy
- Lead the production of planned, always-on, agile, reactive, and culture-led social content
- Significantly increase the volume and quality of social-first video across all platforms focusing on short form social
- Develop repeatable content formats, franchises, and production approaches that enable greater output and efficiency
- Translate audience, community, cultural, and performance signals into actionable content opportunities
- Champion platform-native storytelling that reflects how audiences actually consume and engage with content in social
- Determine the right production pathway for each opportunity, leveraging internal creators, Influencers, UGC, local/store creators, and external partners
- Lead and inspire multidisciplinary teams of creators, designers, writers, and content specialists to deliver high-quality work at pace
- Stay close to the work, providing direction across ideation, shoots, edits, and final execution while empowering teams to make decisions
- Partner cross-functionally with Social Strategy, Audience Development, Community Management, Influencer & Creator Partnerships, Brand, and other key stakeholders
- Use performance insights to identify what is working, scale winning formats, and continuously improve future content
- Foster a culture of ownership, experimentation, test-and-learn, and continuous improvement
What you’ll need
- 8+ years of experience across social, creative, content, production, branded content, or related roles
- Proven experience leading high-volume social or digital content production
- Strong understanding of end-to-end creative and production processes, with experience improving workflows and ways of working
- Deep understanding of TikTok, Instagram, YouTube, and emerging social platforms and formats
- Strong experience producing short-form, social-first video from concept through execution
- Strong creative judgment with the ability to make timely decisions and move work forward
- Experience leading multidisciplinary creative and production teams
- Deep understanding of social culture, trends, creators, and platform-native storytelling
- Ability to manage multiple workstreams and priorities in a fast-moving, high-volume environment
- Strong cross-functional leadership and stakeholder management skill
- Demonstrated ownership mentality with a track record of identifying barriers and finding better, faster ways to deliver
- Excellent communication, collaboration, and problem-solving skills
Nice to have
- Experience in retail, CPG, entertainment, or high-volume, multi-brand environment
- Experience working within a social-first creative studio, newsroom, content studio, or agency model
- Hands-on understanding of social video production, shooting, and editing
- Experience working directly with creators and influencer talent
- Experience building agile or rapid-turn production models
- Familiarity with social listening, publishing, and performance tools
- Experience developing repeatable social franchises and content formats
How you’ll succeed
In this role, success means transforming how quickly and efficiently we can turn opportunities into high-performing social content. You will:
- Establish clear end-to-end ownership of the social content pipeline
- Reduce unnecessary handoffs, bottlenecks, and time from idea to execution
- Increase social-first video and overall content output
- Build scalable production models that allow us to create more without sacrificing creative quality
- Increase the volume of agile, platform-native, and culture-led content across brands
- Create greater clarity and accountability across multidisciplinary teams
- Scale high-performing formats and apply performance learnings to future content
- Foster a high-performing culture built around ownership, speed, creativity, and continuous improvement
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
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