About this Lead Creator, Brand Social role at Ladder
Ladder is hiring the face and voice of the world's best fitness app. Not a spokesperson reading someone else's script — a creator with a real point of view, a body of work that proves it, and the presence to hold an audience's attention.
You will be the personality our audience follows. The work is to make strength training genuinely compelling: to take real programming knowledge and turn it into content people watch twice and send to someone else. You'll concept it, shoot it, edit it, and publish it, sometimes in the same day. You’ll also be on set with coaches, helping them with their content, sharing the screen in the BTS, interviewing and talking with them too. Think TV-host for the gen-z social generation.
We want to be clear about the trade. Most creators are building their own brand. This role is not that. Your creative output belongs to Ladder — our channels, our audience, our budget, our coaches, our celebrity partners. You'll have resources and reach that independent creators rarely get access to, and a team invested in making your work better. In return, we need your full focus. If you're looking for a role that supports a personal channel or leaves room for other brand partnerships, this isn't the right fit.
Report to: VP, Brand & Creative
What You'll Do:
Serve as the recurring on-camera face of Ladder across Instagram, TikTok, and YouTube
Own content end to end — concept, shoot, edit, publish — at the pace the platforms require
Build and star in repeatable series that give an audience a reason to return, rather than one-off posts that disappear
Translate real fitness expertise into content that holds attention: make progressive overload, program design, and training psychology land with people who have never encountered those ideas
Create alongside our coaches and celebrity partners, and draw the best possible performance out of them on camera
Read performance data closely and let it shape what you make next
Partner with our Senior Manager, Brand Social and the wider creative team on the direction of the channel
Requirements
Located in Austin, TX
A real body of work — an audience you built yourself, with content you personally appeared in, wrote, shot, and edited
On-camera presence that reads as a person, not a presenter. Articulate, genuinely funny, and comfortable carrying a piece on your own
Expert-level iPhone production and CapCut editing. You can take an idea to a finished cut without a crew or a post house
Deep, hands-on fitness knowledge with genuine strength training experience — you can speak credibly about programming because you have actually done it
A sharp instinct for cultural trends and for how formats differ across platforms
Willingness to be Ladder's creator exclusively. This is a full-time commitment to our brand, not a salary layered beneath a personal brand or competing partnerships
A collaborative, no-ego approach to feedback and iteration
Why Ladder
We’re building the world’s best fitness business. We are a small team of no-ego experts that think in first-principles. We don’t follow the lead of our competitors, we lead the industry with our innovation, and you’ll be a major part of shaping that innovation to keep Ladder at the forefront of fitness and culture!
Our creative team is insanely talented, producing the best creative in fitness, all while doing bits and having fun. We are the hardest working and most fun team in the industry.
If you’re an A+ player that brings your absolute best, that thrives taking big swings and executing at a high-level, this is the place for you. This is not a role where you will be micromanaged - we expect you to be the best and have the freedom and resources to be creative and make great work!
ABOUT LADDER
Ladder Benefits
The best team in fitness
Access to the sickest private gym in Austin
Incredible marketing campaigns with the world’s most expert coaches, and top celebrities, alike
Equity in Ladder
Access to Company Insurance (Health, Dental, Vision)
Company-wide events
Unlimited PTO
New Company Computer
Free Ladder membership, Ladder swag, etc.!
