About Bask Health

Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.

Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

We're an entrepreneurial, product-focused team that values ownership, technical excellence, and building software that solves real problems. Our teams work closely across product, engineering, customer success, sales, and company leadership to bring new capabilities to market and continuously improve the platform.

At Bask, product marketing plays an important role in connecting what we build with the businesses that use it. We value clear communication, a strong understanding of our customers, and the ability to turn complex product capabilities into practical value.

About the Role

We're looking for a Junior Product Marketing Specialist to support product marketing initiatives across Bask Health's software platform.

This is an early-career opportunity for someone who has some experience in marketing, content creation, customer research, or related work and wants to develop deeper expertise in product marketing.

You'll help communicate what Bask Health's products do, how they work, and why they matter to the businesses using our platform.

Bask Health brings together the tools entrepreneurs, doctors, and healthcare businesses need to launch, manage, and grow direct-to-consumer telehealth businesses.

Our platform includes merchant tools, website creation, clinical and pharmacy workflows, AI-enabled features, analytics, and monetization capabilities.

As a Junior Product Marketing Specialist, you'll support the creation of messaging and marketing materials that help prospective and existing customers understand these capabilities.

You'll work with product marketing, product management, engineering, design, sales, customer success, and other internal stakeholders.

A major part of this role will involve turning product information into clear, accurate, and engaging customer-facing content.

You'll help develop feature descriptions, product overviews, launch announcements, presentations, and educational resources.

You'll work with product managers to understand new features, their intended use cases, and the problems they solve for customers.

You'll collaborate with technical stakeholders when additional product details are needed to ensure marketing materials accurately describe available functionality.

You'll support product launches by preparing content, organizing deliverables, tracking deadlines, and coordinating feedback.

You'll also help maintain existing product marketing materials as features evolve and new capabilities become available.

You'll conduct competitive research to understand how other SaaS, e-commerce, and healthcare technology companies position their products.

You'll help identify common messaging approaches, product differentiators, and customer concerns that may influence purchasing decisions.

You'll organize your findings into research summaries, comparison documents, and other resources that support product marketing decisions.

You'll partner with sales teams to understand common customer questions and help create materials that address them.

You'll also work with customer success teams to develop resources that support onboarding, feature education, and product adoption.

You'll help maintain product marketing documentation, messaging libraries, launch calendars, and content repositories.

You'll support website and landing page updates related to new product features and capabilities.

You'll have opportunities to contribute ideas for improving product descriptions, customer education, and marketing communications.

You'll also assist with reviewing product marketing performance through customer feedback, content engagement, launch results, and feature adoption data.

Because Bask Health operates in healthcare-related environments, you'll learn the importance of accurate product communication and appropriate internal review of clinical, pharmacy, or compliance-sensitive claims.

This role offers hands-on experience across multiple areas of product marketing while allowing you to develop stronger skills in messaging, research, content creation, and launch execution.

We're looking for someone who is organized, detail-oriented, comfortable working with different teams, and able to take ownership of assigned projects.

You should enjoy learning new software, asking questions, improving your work based on feedback, and finding clearer ways to explain complex products.

What You'll Do

• Support product marketing initiatives across Bask Health's software platform.
• Draft and update product descriptions, feature announcements, and customer-facing content.
• Assist with developing product positioning and messaging.
• Translate product functionality into clear customer benefits.
• Support the preparation of product launch materials.
• Track launch deliverables, timelines, and stakeholder feedback.
• Collaborate with product managers to understand new features and updates.
• Work with engineering and design teams to gather accurate product information.
• Help create product overviews, presentations, and feature summaries.
• Assist with developing sales enablement materials.
• Support website and landing page content updates.
• Conduct competitive research on SaaS, e-commerce, and healthcare technology platforms.
• Organize competitive findings into clear summaries and comparison documents.
• Research customer needs, purchasing considerations, and product use cases.
• Gather customer insights from sales and customer success teams.
• Help identify recurring customer questions and product objections.
• Draft messaging that addresses common customer needs.
• Support customer onboarding and product education initiatives.
• Help develop tutorials, guides, and feature walkthroughs.
• Assist with preparing product demonstrations and supporting materials.
• Maintain product marketing documentation and messaging libraries.
• Organize product information, research notes, and launch resources.
• Support internal communications about product updates.
• Review marketing materials for accuracy, clarity, and consistency.
• Coordinate revisions and approvals with relevant stakeholders.
• Assist with tracking product marketing performance indicators.
• Analyze customer feedback and content engagement trends.
• Recommend improvements to product messaging and educational materials.
• Support additional product marketing projects as business needs evolve.

Requirements

• Approximately 1–2 years of relevant experience in marketing, product marketing, content marketing, communications, or related work, including internships or contract experience.
• Strong written communication skills.
• Ability to create clear, well-organized marketing content.
• Interest in technology, software products, and product marketing.
• Basic understanding of marketing principles and customer messaging.
• Ability to learn complex software functionality and explain it clearly.
• Experience conducting research and organizing findings.
• Strong attention to detail and accuracy.
• Good organizational and time management skills.
• Ability to manage multiple assignments and deadlines.
• Comfortable working with spreadsheets, presentations, and written documents.
• Ability to communicate professionally with different stakeholders.
• Strong analytical thinking and problem-solving skills.
• Willingness to ask questions and seek clarification when needed.
• Ability to incorporate feedback and improve work.
• Comfortable collaborating with cross-functional teams.
• Ability to work independently on assigned projects.
• Interest in understanding customer needs and business challenges.
• Familiarity with B2B SaaS concepts or willingness to learn.
• Ability to organize information and maintain documentation.
• Strong initiative and ownership of assigned responsibilities.
• Adaptability in a changing software environment.
• Ability to learn new tools and processes quickly.
• Commitment to producing accurate, high-quality work.

Nice to Have

• Experience in product marketing or SaaS marketing.
• Internship experience at a software or technology company.
• Familiarity with B2B SaaS business models.
• Experience writing product descriptions or feature announcements.
• Familiarity with e-commerce and direct-to-consumer businesses.
• Experience using Shopify, website builders, or merchant software.
• Experience conducting competitive or market research.
• Familiarity with product launches and go-to-market activities.
• Experience creating sales presentations or marketing collateral.
• Familiarity with Google Workspace, Microsoft Office, or similar productivity tools.
• Experience using Notion, Figma, Canva, or related collaboration tools.
• Basic understanding of customer acquisition and retention.
• Familiarity with product analytics or marketing performance metrics.
• Experience supporting customer onboarding or education initiatives.
• Understanding of product-led growth concepts.
• Familiarity with healthcare technology or telehealth platforms.
• Interest in artificial intelligence and emerging software products.
• Experience creating technical or educational content.
• A portfolio of writing samples, marketing materials, or relevant projects.
• Experience working in a growing technology company.