About Bask Health

Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.

Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

We're an entrepreneurial, product-focused team that values ownership, technical excellence, and building software that solves real problems. Our teams work closely across product, engineering, customer success, sales, and company leadership to bring new capabilities to market and continuously improve the platform.

At Bask, product marketing plays an important role in connecting what we build with the businesses that use it. We value clear communication, a strong understanding of our customers, and the ability to turn complex product capabilities into practical value.

About the Role

We're looking for a Go-to-Market Strategy Intern to support market research, competitive analysis, customer segmentation, and go-to-market planning across Bask Health's software platform.

This internship is designed for someone interested in business strategy, technology, product marketing, and how software companies identify and reach customers.

You'll gain hands-on experience researching markets, evaluating commercial opportunities, and supporting the planning behind product launches and customer acquisition initiatives.

Bask Health enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.

Our platform connects merchant tools, website creation, clinical and pharmacy workflows, AI-enabled features, analytics, and monetization capabilities.

As a Go-to-Market Strategy Intern, you'll help our team understand which customer segments may benefit from different platform capabilities and how those capabilities should be communicated.

You'll work with product marketing and collaborate with product managers, sales, growth marketing, customer success, finance, and other internal stakeholders.

A major part of this internship will involve researching market opportunities and organizing information that helps the team make better commercial decisions.

You'll research the needs of entrepreneurs, e-commerce businesses, healthcare providers, and organizations interested in launching telehealth businesses.

You'll help identify the business challenges, purchasing considerations, and product requirements that influence customer decisions.

You'll conduct competitive research on telehealth infrastructure, B2B SaaS, e-commerce enablement, and related software markets.

You'll compare competitor positioning, target audiences, product offerings, and publicly available commercial information.

You'll help organize your findings into market research reports, competitive summaries, spreadsheets, and presentations.

You'll support customer segmentation research by identifying differences between potential customer groups.

You'll help the team understand how product messaging and go-to-market approaches may need to change across those groups.

You'll assist with preparing go-to-market plans for new product capabilities, including research, target audiences, messaging considerations, and launch deliverables.

You'll work with product managers to understand upcoming features and their potential commercial applications.

You'll collaborate with sales teams to understand customer objections, purchasing motivations, and common questions.

You'll also work with customer success teams to gather insights about customer adoption, business challenges, and product value.

You'll help research potential distribution channels, partnerships, and customer acquisition approaches.

You'll support the preparation of strategic presentations and internal planning documents.

You'll help track launch initiatives and organize information about project timelines, stakeholders, and deliverables.

You'll gain exposure to how SaaS companies think about customer acquisition, activation, retention, and expansion.

You'll assist with reviewing available performance data and summarizing trends that may inform future marketing initiatives.

You'll also learn how product marketing, sales, and growth teams coordinate to introduce software products to different audiences.

This internship is focused on supporting strategy development and research, rather than independently making pricing decisions or owning commercial agreements.

You'll have opportunities to contribute ideas, test assumptions through research, and present findings to relevant team members.

We're looking for someone who is analytical, organized, curious about business models, and comfortable working with both qualitative and quantitative information.

You should enjoy investigating questions, identifying patterns, and communicating findings clearly.

This is an opportunity to gain practical experience in go-to-market strategy while learning how a growing software platform evaluates markets and introduces products to customers.

What You'll Do

• Support go-to-market strategy research across Bask Health's software platform.
• Research target markets and potential customer segments.
• Analyze customer needs, business challenges, and purchasing considerations.
• Conduct competitive research on SaaS, telehealth, and e-commerce platforms.
• Compare competitor positioning, target audiences, and product offerings.
• Organize market research findings into reports and presentations.
• Assist with developing customer segmentation frameworks.
• Research potential use cases for different platform capabilities.
• Support the preparation of go-to-market plans for product launches.
• Help identify target audiences for new product features.
• Assist with developing launch briefs and strategic planning documents.
• Collaborate with product marketing on positioning research.
• Work with product managers to understand new features and customer value.
• Gather insights from sales about customer objections and purchasing motivations.
• Collect customer feedback from customer success teams.
• Research potential customer acquisition and distribution channels.
• Assist with evaluating partnership and market expansion opportunities.
• Support competitive differentiation research.
• Help prepare internal strategic presentations.
• Maintain market research spreadsheets and competitive tracking documents.
• Organize launch timelines, deliverables, and stakeholder feedback.
• Assist with reviewing customer acquisition and adoption metrics.
• Help summarize commercial performance trends.
• Research industry developments affecting SaaS and telehealth businesses.
• Support analysis of customer segments and potential growth opportunities.
• Document research assumptions, findings, and limitations.
• Contribute ideas for improving go-to-market approaches.
• Present research findings and recommendations to relevant team members.
• Complete assigned strategic research projects and communicate progress.

Requirements

• Currently pursuing a degree, recently graduated, or developing early professional experience in Business, Marketing, Economics, Finance, Strategy, Analytics, or a related field, or equivalent practical experience.
• Strong interest in go-to-market strategy and technology businesses.
• Strong analytical thinking and problem-solving skills.
• Ability to research markets and organize information.
• Strong written and verbal communication skills.
• Ability to summarize complex findings clearly.
• Comfortable working with spreadsheets and presentations.
• Basic understanding of business and marketing concepts or willingness to learn.
• Interest in customer segmentation and market research.
• Ability to work with qualitative and quantitative information.
• Strong attention to detail and accuracy.
• Good organizational and time management skills.
• Ability to complete assignments within agreed deadlines.
• Willingness to ask questions and seek clarification.
• Ability to incorporate feedback and improve work.
• Comfortable collaborating with cross-functional teams.
• Ability to work independently on clearly defined research projects.
• Interest in understanding customer needs and purchasing decisions.
• Willingness to learn B2B SaaS business models.
• Ability to identify patterns and communicate insights.
• Curiosity about competitive positioning and commercial strategy.
• Initiative and ownership of assigned responsibilities.
• Adaptability in a changing work environment.
• Commitment to producing accurate, well-supported research.

Nice to Have

• Coursework in business strategy, economics, marketing, or market research.
• Previous internship or project experience involving business analysis.
• Academic projects involving market sizing or competitive analysis.
• Familiarity with B2B SaaS business models.
• Understanding of customer acquisition and retention.
• Experience using Excel or Google Sheets for analysis.
• Familiarity with customer segmentation concepts.
• Interest in e-commerce and direct-to-consumer business models.
• Experience researching technology companies or software markets.
• Familiarity with go-to-market planning and product launches.
• Understanding of sales funnels and conversion metrics.
• Experience preparing business presentations or research reports.
• Familiarity with Google Workspace, Microsoft Office, or similar tools.
• Experience using CRM or marketing analytics tools.
• Interest in healthcare technology and telehealth platforms.
• Familiarity with competitive intelligence research.
• Experience participating in business case competitions.
• Experience running a small business or entrepreneurial project.
• Basic understanding of pricing and packaging concepts.
• Interest in pursuing a career in product marketing, growth, or commercial strategy.