Jobs β€Ί Companies β€Ί Bigblue β€Ί Senior B2B Marketing Manager

About this Senior B2B Marketing Manager role at Bigblue

Bigblue Β· Hybrid Β· Paris

πŸ’ΌWhat your missions will be:

  • Own Bigblue’s Content Strategy:Β Develop and execute a content roadmap spanning customer stories, newsletters, landing pages, and high-impact video content.
  • Lead Social Media: Manage and grow Bigblue’s presence on both paid and organic channels, creating engaging campaigns that drive inbound product demand and brand awareness.
  • Project Manage ABM Initiatives: Coordinate cross-functional projects to support Account-Based Marketing (ABM) and demand capture for merchants ready to switch logistics.
  • Landing Page Development:Β Collaborate with designers and product teams to create and optimise landing pages that convert high-intent prospects.
  • Employer Brand:Β Partner with People teams to elevate Bigblue’s employer brand to attract top talent.
  • Performance & Analytics:Β track results, and optimise content and campaigns for maximum impact and ROI.
  • πŸ“¦What Success Looks Like:

  • A steady pipeline of inbound leads from content and social channels.
  • High engagement rates on video and social campaigns.
  • Bigblue is recognised for its thought leadership and strong employer brand in the logistics and e-commerce space.
  • Efficient project delivery for ABM and cross-team marketing initiatives.
  • πŸ‘¨β€πŸŽ€You will succeed in this role if you have::

    • B2B marketing experience: At least 3 years of hands-on B2B marketing experience in a startup or scaleup.
    • End-to-end ownership: A proven track record of owning a marketing channel or initiativeβ€”from strategy and prioritisation to hands-on execution and measurable results.
    • Content quality & storytelling: A portfolio of high-quality content, copy, or video projects that demonstrates strong storytelling and measurable impact.
    • Channel experience: Hands-on experience with paid and organic social, newsletter strategy, and campaign optimisation.
    • Commercial judgment: Ability to connect marketing decisions to business outcomes, including qualified leads, opportunities, and pipelineβ€”not just engagement or content output.
    • Strategic prioritisation: Ability to make clear trade-offs across audiences, markets, channels, and budgets, adapting your approach rather than simply repeating past playbooks.
    • Scalable ways of working: Experience building repeatable campaigns, distribution processes, or workflows, using AI and automation where relevant to increase impact.
    • Cross-functional influence: Ability to align Sales, Product, Design, and senior stakeholders around marketing priorities, without relying on formal authority.
    • Autonomy in ambiguity: Comfortable turning an unclear challenge into a focused plan, testing assumptions, and taking accountability for the outcome.
    • Communication: Excellent written and verbal communication skills in English and French. English is our shared working language.

    πŸŽ–οΈNice to haves:

    • Commerce Fulfilment Knowledge: Working knowledge and understanding of e-commerce fulfilment processes
    • Know another language: Spanish, German or Italian are a plus
    Ready to apply to Bigblue?
    Apply to Bigblue

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