Jobs Companies TheSoul Group HR Generalist - People, Projects & AI Enablement

About this HR Generalist - People, Projects & AI Enablement role at TheSoul Group

TheSoul Group · Remote · Latvia

About the Role

We're looking for an experienced, hands-on HR Generalist - someone who can independently own a wide, fast-changing mix of senior stakeholder support, HR projects, and recruitment, and who is genuinely excited about using AI to make HR work better.

This is not a narrow, single-track HR role. You'll sit in on a reorg conversation with stakeholders, drive an HR project and source candidates for an open role — sometimes all in the same week. We need someone who finds that variety energizing rather than exhausting, who can be handed ambiguity and turn it into a plan, and who wants to be a part of an ever changing environment with exciting challenges

What You'll Do

  • Own sourcing for a defined set of open roles, building and managing candidate pipelines
  • Conduct interviews as needed, from initial screens through to more active involvement in the hiring process
  • Participate in and help drive core HR initiatives, like talent reviews, EU Pay Transparency Directive implementation, and process/tooling improvement projects
  • Bring an AI-first mindset to how HR processes and tools evolve, and help identify where automation and AI can remove manual work
  • Actively build your own AI skills and help evolve how the wider HR function uses AI tools
  • Act as a trusted backup to the Global HR team
  • Support business unit transformations and reorganizations 
  • Step in and represent HR credibly in the Head of HR's absence
  • Advise people managers on day-to-day and complex people questions: performance, conflict, structure, policy application
  • Provide ad hoc employee advisory and support as issues arise

Requirements

  • Solid, hands-on HR experience across various fields e.g business partnership, generalist recruitment, HR project delivery, and employee/manager advisory 
  • Comfortable moving fluidly between strategic project work and hands-on tactical tasks, including recruitment sourcing
  • Strong stakeholder management skills
  • Good understanding of AI and its practical applications in HR, with hands-on experience using AI tools (e.g., Claude); experience with automation tools like n8n is a plus, though not required
  • Genuine interest and active engagement with building your own AI skills and helping evolve how HR uses AI
  • Strong self-management: you can take ambiguous, cross-functional work and run with it independently, with minimal oversight
  • Capacity and appetite for a large, varied workload — you're energized by having a lot on your plate, not drained by it

Nice to Have

  • Experience working in a scaling, multi-entity, or cross-border organization
  • Familiarity with workflow automation for HR processes (e.g., n8n or similar tools)

Benefits

  • Work on your terms: Fully remote, with a flexible schedule built around getting things done, not clocking hours.
  • Rewarded for impact: A competitive base salary plus a performance-based bonus, formalized through a service agreement.
  • Time to recharge: Paid time off, because sustainable output beats burnout.
  • Opportunity most HR careers don't offer: You won't be boxed into one lane — you'll build real, hands-on depth across business partnership, projects, recruitment, and employee advisory, all at once.
  • A front-row seat to AI in HR: Direct exposure to how AI is reshaping the function, plus real support and opportunity to build skills that will define the next decade of HR work.
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About TheSoul Group

TheSoul Group is a leading creator business platform positioned at the heart of the creator economy. Our original videos, animations, and editorial stories inspire audiences in 21 languages, across 60 platforms and 20 websites.

Together with our network of 15,000 talented creators, we reach over 5 billion followers and generate more than 100 billion monthly views in social media.

As a global powerhouse in digital media, we drive viral success for creators and brands worldwide through a wide range of services, leveraging our expertise in content distribution, localization, and social media management. We’re the creators behind global phenomena such as 5-Minute Crafts and Bright Side, and we continue to expand our influence in the creator economy through strategic acquisitions like Mediacube and Underscore Talent.

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