Overview

Gymshark is one of the world's original social-first brands, built on the power of community, culture and conversation. As we continue to grow, we're looking for a strategic social communications leader to help shape how our brand shows up across platforms and connect audiences to our biggest brand moments.

What you'll do

• Define and lead the long-term social communications strategy across all social platforms.
• Establish clear platform roles, audience objectives and growth priorities aligned to brand and business goals.
• Translate major brand campaigns into connected social ecosystems that drive conversation, engagement and community participation.
• Develop quarterly communications plans that bring together brand moments, product launches and always-on activity.
• Identify emerging platforms, trends and cultural opportunities to keep Gymshark ahead of the curve.
• Shape how the brand participates in and leads conversations across fitness, training and broader culture.
• Act as a guardian of brand consistency, ensuring strong and cohesive storytelling across all channels.
• Partner with Brand, Creative, Marketing and Influencer teams to embed social strategy into campaign planning from the outset.
• Champion a social-first approach to creative development and content creation.
• Build communications frameworks, rollout plans and content sequencing strategies that maximise campaign effectiveness.
• Define success metrics across the social ecosystem and drive a culture of continuous improvement.
• Translate performance data and audience insights into actionable strategic recommendations.
• Develop governance frameworks that support effective decision-making and protect brand reputation.
• Lead, coach and inspire the organic social team, creating an environment where people can thrive and deliver exceptional work.
• Act as the senior social communications voice across campaigns, launches and strategic planning discussions.

What you'll need

• 8+ years' experience in social strategy, communications planning or brand marketing within a consumer-facing brand or agency environment.
• Proven experience building social communications strategies that work across multiple platforms and channels.
• Demonstrated ability to translate brand strategy into platform-native social ecosystems, not just content plans.
• Strong understanding of how social communications contribute to brand growth, customer acquisition and commercial performance.
• Expertise across Instagram, TikTok and YouTube, including platform behaviour, audience trends and content performance.
• Experience using social analytics and listening tools to identify insights and inform strategic decisions.
• Strong ability to turn complex data and insights into clear, compelling recommendations for senior stakeholders.
• Experience influencing cross-functional teams and working closely with Creative, Brand, Marketing and Commercial stakeholders.
• Strong leadership experience, with a track record of developing talent and building high-performing teams.
• A systems-thinking mindset with the ability to connect big ideas to scalable communications frameworks.
• Excellent organisational skills and the ability to manage multiple priorities in a fast-paced environment.
• Strong commercial awareness combined with a genuine interest in culture, community and storytelling.
• Outstanding communication, relationship-building and stakeholder management skills.